The Mutual Co-Construction of Online and Onground in Cyborganic: Making an Ethnography of Networked Social Media Speak to Challenges of the Posthuman

Whitehead, Neil L.; Wesch, Michael; Cool, Jennifer; Tüfekçi, Zeynep; Bernius, Matthew; Ryan, Jenny; Gajjala, Radhika; McComas, Sue Ellen; Alemán, Stephanie W.; Hoesterey, James B.; Wisniewski, Kent; Heckenberger, Michael

doi:10.5876/9781607321705.c01

Cited by 17 publications

(1 citation statement)

References 5 publications

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“…In her ethnographic exploration of a group of San Francisco web geeks, Jennifer Cool (, 12) makes a case for the “the mutual co‐construction of online and onground,” arguing that online relationships can strengthen place‐based communities. Cool makes an important contribution in refuting the claim that online communication is necessarily alienating and detrimental to face‐to‐face sociality.…”

Section: Gamifying Citizenship Through Consumer Activismmentioning

confidence: 99%

There's an App for That: Telecom, Children's Rights, and Conflicting Logics of Corporate Social Responsibility

Campoamor¹

2019

American Anthropologist

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This article examines how a Spanish telecom giant legitimizes its market expansion through a corporate social responsibility (CSR) narrative that links generic notions of technological innovation and children's rights to projects of development and democracy. At a broad level, I explore how the neoliberal privatization of the telecommunications industry has involved a reconfiguration of corporate-state relations rather than an erasure of the state in corporate discourse. I trace how Telefónica accrues currency as a digital pioneer and provider of a social good by incorporating consumers, state actors, and other corporations into its moral apparatus. My point of entry is a smartphone application that the company's Colombian subsidiary developed and subsequently gamified to empower consumer-citizens to end street-based child labor. Within a digital economy of "instant gratification" and national context of securitization, the process whereby consumers are interpellated as citizen-activists highlights the thin line between profiling techniques and humanitarian action, and between surveillance and activism, while disguising the limits of the state bureaucracy and the company's own distance from its purported beneficiaries. Ultimately, I show how the company maintained its narrative about its innovative and sustainable commitment to children even when explaining the failures of its CSR strategy. [digital activism, corporate social responsibility, children's rights, corporate-state relations, urban Latin America]RESUMEN Este artículo examina cómo el gigante español telecom legitima su expansión de mercados a través de una narrativa de responsabilidad social corporativa (RSC) que conecta las nociones genéricas de innovación tecnológica y los derechos de los niños a proyectos de desarrollo y democracia. A un nivel amplio, exploro cómo la privatización neoliberal de la industria de las telecomunicaciones ha incorporado una reconfiguración de las relaciones corporación-estado en vez de una anulación del estado en el discurso corporativo. Le hago seguimiento a cómo Telefónica acumula aceptación como un pionero digital y proveedor de un bien social a través de incorporar consumidores, actores estatales y otras corporaciones dentro de su aparato moral. Mi punto de entrada es una aplicación del teléfono inteligente que la subsidiaria colombiana de la compañía desarrolló y subsecuentemente gamificó para empoderar consumidores-ciudadanos a fin de terminar el trabajo infantil con base en la calle. Dentro de una economía digital de "gratificación instantánea" y el contexto nacional de la puesta en seguridad, el proceso por el cual los consumidores son interpelados como ciudadanos-activistas resalta la delgada línea entre técnicas de elaboración de perfiles y acción humanitaria, y entre vigilancia y activismo, mientras disfrazando los límites de la burocracia del estado y la distancia propia de la compañía de sus supuestos beneficiarios.Últimamente, muestro cómo la compañía mantuvo su narrativa sobre su compromiso innovador y soste...

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Section: Gamifying Citizenship Through Consumer Activismmentioning

confidence: 99%

There's an App for That: Telecom, Children's Rights, and Conflicting Logics of Corporate Social Responsibility

Campoamor¹

2019

American Anthropologist

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Dis/Assembling Schizophrenia on YouTube: Theorizing an Analog Body in a Virtual Sphere

Fletcher

2014

J Med Humanit

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As visual technologies become increasingly networked online, websites like YouTube provide a space to share vlogs (video blogs) online, suggest related content for viewers, and help in/form virtual communities, including those of mental illness. Within this space, vlogs of schizophrenia and comments generated about them by other users can represent transitional, dialogical states of illness that speak back to the analog body and affect a body's way of being in the world. Moreover, as vlogs create resistance against static definitions of schizophrenia, they may foster a creativity, experimentation, and inventiveness that transforms understandings of schizophrenia within the sciences and humanities.

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Digital consumption and the extended self

Belk

2014

Journal of Marketing Management

142

108

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The Mutual Co-Construction of Online and Onground in Cyborganic: Making an Ethnography of Networked Social Media Speak to Challenges of the Posthuman

Cited by 17 publications

References 5 publications

There's an App for That: Telecom, Children's Rights, and Conflicting Logics of Corporate Social Responsibility

There's an App for That: Telecom, Children's Rights, and Conflicting Logics of Corporate Social Responsibility

Dis/Assembling Schizophrenia on YouTube: Theorizing an Analog Body in a Virtual Sphere

Digital consumption and the extended self

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