The Moving Target: What Every Marketer Should Know about Women. Bartos, Rena. New York: The Free Press, 1982, 304 pp

Shipley, Linda J.

doi:10.1080/00913367.1983.10672853

Journal of Advertising

1983

DOI: 10.1080/00913367.1983.10672853

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The Moving Target: What Every Marketer Should Know about Women. Bartos, Rena. New York: The Free Press, 1982, 304 pp

Linda J. Shipley

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The Moving Target: What Every Marketer Should Know about Women. Bartos, Rena. New York: The Free Press, 1982, 304 pp

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