The Motivations and Goals of Holistic Tourism Movement Today: A Review

Abstract

The root of life's problems are often related to imbalancing aspects between fantasy and reality, ideas and actions. The seeking of balancing of these aspects is the motivation as well as the goal for spiritual/holistic tourist groups who continue to be an alternative choice of travel destinations in the midst of today's global community movements. This trend, which is related to economic potential and investment development in the tourist industry, has been widely predicted and accepted by a number of nations. This study aims to explain and examine a variety of aspects of this holistic alternative tourism, particularly those that relate to motivation and goals. The area of selftransformation serves as a guide for the variety of holistic travel options. Using the literature review method, this study tries to explore everyone's experiences and views about this new type of tourism, based on a number of previous studies, because its application in a specific context will open up space for the players of this new tourism industry to explore the variety of creativities that support it. Thus, this review is expected to lay a conceptual foundation for the practice of implementing and developing holistic tourism products now and in the future.