The motivating power of visions: Exploring the mechanisms

Abstract

DedicationTo my mom and my dad, who fostered my curiosity about life, and who taught me to turn adversity into challenge. STUDY 3-EFFECTS OF AFFILIATION AND POWER VISIONS ON ALPHA-AMYLASE, COOPERATIVE BEHAVIOR IN PRISONER'S DILEMMAS, AND SELF-REPORTED AFFECT 58 Method 61 Results 67 Discussion 796 General discussion 81 Limitations and future directions 85 Conclusion 887 changes in achievement imagery (i.e., hope for success imagery), affective arousal (i.e., tense arousal, energetic arousal, and hedonic tone), and performance (i.e., reaction time and error rate) on a mental concentration task. As predicted, the achievement vision increased hope for success imagery and tense arousal, and reduced reaction times and error rates.Furthermore, the strength of the person's pre-vision hope for success moderated the influence of achievement vision on energetic arousal and reaction time. Study 3 focused on the domains of affiliation and power, thereby contrasting two motive domains that are known to have opposite effects on the following motivation indicators: changes in salivary alphaamylase, affective arousal, and cooperation behavior in a prisoner's dilemma.As predicted, the affiliation vision promoted hedonic tone, especially in participants high in the need for affiliation, whereas the power vision promoted tense arousal and interacted with pre-vision need for power to increase energetic arousal. Moreover, the power vision increased the alphaamylase level and exploitative behavior, particularly in participants high in the need for power. In contrast, the affiliation vision increased cooperation behavior, especially in predominantly affiliation-motivated participants. In sum, the present research provides the first empirical evidence that visions are motivationally effective by arousing implicit motives.

Activity-Related Incentives as Motivators in Open Innovation Communities

“…Achievement-related incentives, as demonstrated in this research, are associated with optimal motivation and flow experience. In order to make a corporate vision effective, it should focus on participants (Stam, van Knippenberg, & Wisse, 2010a) and fit the person's affective preferences (Stam, van Knippenberg, & Wisse, 2010b) because a vision will only motivate if it arouses a person's implicit motives (Rawolle, 2010).…”

Digitale Veränderung in Unternehmen gestalten - Visionsentwicklung mithilfe des Living-Lab-Ansatzes und der Backcasting-Methode

“…Visionen können nach der Definition von Rawolle und Kehr [10] als "positive, emotional geladene Vorstellungsbilder einer erstrebenswerten und zugleich erreichbaren Zukunft von Individuen, Gruppen oder Organisationen" [10,11] [13].…”