The Monograph in European Ethnology

Zonabend, Françoise

doi:10.1177/001139292040001005

Cited by 35 publications

(15 citation statements)

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“…Issues of poverty, unemployment, and other conditions deriving from immigration were ideally suited to the case study methodology. Zonabend (1992) stated that case study is done by giving special attention to completeness in observation, reconstruction, and analysis of the cases under study. Case study is done in a way that incorporates the views of the "actors" in the case under study.…”

Section: Case Study Methodologymentioning

confidence: 99%

Introduction to Case Study

Tellis

1997

TQR

360

171

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This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem faced by Fairfield University, the characteristics of the case methodology, and lays the foundation for the selection of this research technique for the current study. The paper begins with an Introduction section to familiarize the reader with the case organization. The following section on Case Methodology explores the history, and some of the applications of the technique. The section ends with specific research protocols for researchers.

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Section: Case Study Methodologymentioning

confidence: 99%

Introduction to Case Study

Tellis

1997

TQR

360

171

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“…Tellis (1997) and Zonabend (1992) stated that case study is done by giving special attention to completeness in observation, reconstruction and analysis of the cases under study. Case study methodology usage can be traced back to the early 1900's when it was popularly used by the Department of Sociology, University of Chicago.…”

Section: Methodsmentioning

confidence: 99%

Success strategies of SMEs in the creative sector in Malaysia: a case study of Les Copaque

Harris

Aziz

Norhashim

2012

IJMP

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The creative sector has been acknowledged by the Malaysian government as a major driver in the transformation of economies. Although the Malaysian government recognises the importance of nurturing the creative sector and has provided a range of facilities, the onus is on the firms to take advantage of these facilities. Hence, in this paper, a case study of a pioneer animation production company Les Copaque is presented drawing insights on their approach for sustaining performance in a challenging sector by leveraging on government facilities and through effective Intellectual Property (IP) management strategies. This paper looks at how the process Malaysian pioneering animation production company, Les Copaque overcame the technological and market challenges in the creative industries. Specifically, Les Copaque's strategies for managing its IP and resources by (a) leveraging on government provided facilities specifically for financial assistance and distribution of its products and (b) selective IP protection strategies.

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“…This provides certain advantages in the case analysis, including access to both physical records and organizational memory of key events and issues. It also allows the views of the "actor(s)" (Zonabend 1992) to be directly incorporated. A number of processes were undertaken to ensure data integrity of informant data including the two most common approaches of redundancy of data gathering and procedural challenges to explanation, as part of the analysis of the case study.…”

Section: Methodsmentioning

confidence: 99%

Branding in the Non-Profit Context: The Case of Surf Life Saving Australia

Mort¹,

Weerawardena²,

williamson³

2007

Australasian Marketing Journal

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Whilst brand management as a specific sub-field of marketing management is well developed in business research, it is still an emerging area in non-profit organisations. Non-profit organisations are faced with distinct brand challenges, which include issues related to multiple stakeholders in managing the brand and the need to negotiate partnering and sponsorship arrangements. Newly established non-profit organisations can begin their organisational development with strong branding strategies, however many established non-profit organisations have a strong brand heritage, which requires special preservation, renewal and extension strategies. This paper uses a case study methodology to examine the branding issues in Surf Life Saving Australia, a volunteer community beach safety organisation that holds a unique position in the Australian community and cultural psyche, which nevertheless must continually renew and extend its brand heritage in order to achieve its evolving organisational objectives. While the organisation is unique, the paper identifies issues in stakeholder brand management and brand preservation, renewal and extension with wider theoretical and practical implications for non-profit organisations and contemporary perspectives on branding.

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The Monograph in European Ethnology

Cited by 35 publications

References 0 publications

Introduction to Case Study

Introduction to Case Study

Success strategies of SMEs in the creative sector in Malaysia: a case study of Les Copaque

Branding in the Non-Profit Context: The Case of Surf Life Saving Australia

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