Acetylnaphthalene derivatives are often used as precursors in organic syntheses, among other in design of fluorescent sensors, where carbonyl group acts as potential binding site and naphthalene as signaling fluorescent moiety. Nevertheless, available structural and spectral data concerning the title compound is scarce. Herein the relationship between structure and spectral properties of 2‐(bromoacetyl)naphthalene was studied. The detailed insight into its structural characteristics was obtained by geometry optimization, potential energy surface scans, and natural bond orbital population analysis, using Hartree‐Fock and density functional calculations (DFT). Experimental 1H and 13C NMR, infrared (IR), Raman, ultraviolet (UV), and fluorescence spectra were examined in detail, and compared to corresponding theoretically obtained spectra. Computational studies complemented the experimental ones, provided additional information, helped elucidate the origin of spectral details, and eased the interpretation of spectra. The obtained structural and spectral data contribute to better understanding of reactivity of this type of compounds.