“…In Pakistan, kids are more informative than parents because they are inspired by family, friends, and other influencers, like ad-watching, and they insist that their parents buy those foods. Many things in Pakistan are relatively different from other countries because of their norms, values, and beliefs regarding kids (Afzal et al, 2023;Arshad et al, 2022). Parents influence, but kids also know about certain limitations regarding their decisions.…”