The Moderating Role of Mental Well-Being on the Effects of Shopping Well-Being and Shopping Ill-Being on Life Satisfaction

Abstract

This study examines whether shopping well-being (SWB) and shopping ill-being (SIB) have an effect on life satisfaction (LS), and whether mental well-being (MWB) has a moderating role on these effects. In this context, data was collected from 230 participants through a designed online survey. Various statistical analyses were applied to the data obtained. While structural equation modeling was run to test direct effects, process macro was run to test moderating roles. The results of the statistical analysis confirm that SWB has a positive effect on LS and SIB has a negative effect on LS. In addition, as expected, a positive moderating role of MWB on the effect of SWB on LS was confirmed, but a negative moderating role of MWB on the effect of SIB on LS was also confirmed. Thus, all hypotheses put forward in this study were supported. The results of the study are discussed.