Abstract:Electronic commerce (e-commerce) is one of the ways for micro enterprises to compete in promoting and selling products. But, the use of internet to sell products online by micro enterprises is still low. This study aims to investigate those factors that influence micro enterprises in adopting e-commerce from owner characteristics and the moderating role of government support on the relationship between owner characteristics and e-commerce adoption. Data were obtained from 100 respondents in Jabodetabek Region … Show more
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