“…Clearly, perceived performance positively affects tourist satisfaction during service encounters. This has also been found in other service contexts, such as hairstyling services (Jayanti & Jackson, 1991), healthcare services (Shaffer & Sherrell, 1997), hotel services (Voss, Parasuraman, & Grewal, 1998) and restaurant services (Yi & La, 2003). The positive relationship between perceived performance and assessed value is in line with findings in the literature.…”