The Moderating Effect of Social Capital and Mediating Effect of Self-esteem in the Relationship Between Adolescents’ Grit 
and Academic Achievement

Kim, Yiyoung

doi:10.22143/hss21.12.2.12

Cited by 1 publication

(2 citation statements)

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“…Therefore, marketers should consider those people as the primary target market, to encourage those people to post photos related to their company's products. However, people at the higher level of public self-consciousness are very sensitive to the reactions of others, care about how others evaluate them, have fear of being negatively evaluated by others, and eventually experience interpersonal anxiety [70]. Those experiences may affect depression.…”

Section: Discussionmentioning

confidence: 99%

“…Shin, Anh, and Kang [58] found that public self-consciousness had significant interaction effects with basic psychological needs on social anxiety. Kim [70] also found that there was a significant interaction effect between public self-consciousness and identity achievement on social anxiety. Park and Woo [62] found that public selfconsciousness moderated the advertising effect on attitude toward a travel destination.…”

Section: Public Self-consciousnessmentioning

confidence: 92%

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Why Do People Post Photos on Instagram?

Jun

2022

Sustainability

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Communication through visual contents has become the new normal, and visual images and photographs are becoming the primary means of communication. People use Instagram not only for communication but also for identity seeking and self-expression. The casual sharing of digital photos on social networking sites has become a part of daily life, and there is a new phenomenon: people travel to take pictures to post on Instagram. In this circumstance, it is important to understand why people post photos on Instagram and who posts photos on Instagram. This study investigated the main and moderating effects of social–psychological motivations (i.e., social interaction, ideal-self presentation, true-self presentation) and an important personal trait, public self-consciousness, on the intention to post photos on Instagram. The study found that social–psychological motivations and public self-consciousness were positively associated with the intention to post photos on Instagram. This study also found a moderating role of public self-consciousness with social–psychological motivations on the intention to post photos on Instagram. Based on the study findings, the implications and directions for future research were discussed.

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Section: Discussionmentioning

confidence: 99%

Section: Public Self-consciousnessmentioning

confidence: 92%