2019
DOI: 10.1108/ijse-08-2018-0414
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The moderating effect of religiosity on resource-capability-competitive advantage interaction

Abstract: Purpose The purpose of this paper is to investigate the moderating effect of religiosity of farm owners on the resource-capability-competitive advantage interaction. Design/methodology/approach A self-administered structured questionnaire was developed to collect data from farm owners who possess the experience in commercial cultivation of three main minor export crops in Sri Lanka. Findings The results of linear regression analysis on 456 responses received suggest that the religiosity of farm owners sign… Show more

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Cited by 9 publications
(27 citation statements)
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“…In assessing competitive advantage at firm level, Li [30] developed five dimensions to measure competitive advantage, namely price or cost, product innovation, product quality, dependable delivery, as well as time to market. The present study utilised these dimensions with appropriate modification based on the context [4,10]. Though product innovation is applied in prior studies, the present study used a dimension 'exploiting market opportunities' [31] as it is more practicable to the minor export crops.…”
Section: Resource-capability-competitive Advantagementioning
confidence: 99%
See 4 more Smart Citations
“…In assessing competitive advantage at firm level, Li [30] developed five dimensions to measure competitive advantage, namely price or cost, product innovation, product quality, dependable delivery, as well as time to market. The present study utilised these dimensions with appropriate modification based on the context [4,10]. Though product innovation is applied in prior studies, the present study used a dimension 'exploiting market opportunities' [31] as it is more practicable to the minor export crops.…”
Section: Resource-capability-competitive Advantagementioning
confidence: 99%
“…The stock of available assets that are owned, controlled and used by the firm to develop and implement its strategies is define as resources [32]. Prior studies [11,3,4] H2. There is a significant moderating effect of business intention of farm owners on the relationship between resources and competitive advantage of minor export crop farms in Sri Lanka.…”
Section: Resource-capability-competitive Advantagementioning
confidence: 99%
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