“…Furthermore, the speed of the ramp-up strongly affects the time-to-volume of a product and subsequently the financial success of the new product and the company (Haller, Peikert & Thoma, 2003). All those issues can be managed by integrating NPD and SC processes by SCCC activities (Lakemond, Echtelt & Wynstra, 2001;Ball, Roberts, Natalicchio & Scorzafave, 2011;Elstner & Krause, 2014;Surbier, Alpan & Blanco, 2014;Caniato & Größler, 2015).…”