2021
DOI: 10.1016/j.jretconser.2021.102454
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The moderating effect of average wage and number of stores on private label market share: A hierarchical linear model analysis

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Cited by 9 publications
(7 citation statements)
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“…The basic step of the analytic hierarchy process is to expand the original data into a full range of longitudinal data analysis. The construction of the hierarchical structure model reduces the dimension of repeated measures [4][5][6]. Reducing the dimensionality of repeated measurement can divide the problem of the complex structure of the evaluation into simple analysis modules and perform a hierarchical analysis on each module.…”
Section: Introductionmentioning
confidence: 99%
“…The basic step of the analytic hierarchy process is to expand the original data into a full range of longitudinal data analysis. The construction of the hierarchical structure model reduces the dimension of repeated measures [4][5][6]. Reducing the dimensionality of repeated measurement can divide the problem of the complex structure of the evaluation into simple analysis modules and perform a hierarchical analysis on each module.…”
Section: Introductionmentioning
confidence: 99%
“…Researchers usually estimate coefficients and influences through a single-level statistical model, such as ordinary linear regression or analysis of variance [ 82 ]. However, the standard deviation bias frequently occurs when processing multilevel data.…”
Section: Methodsmentioning
confidence: 99%
“…(2) Chain size. The size of a chain, measured by the number of stores or the market share it holds, affects its own product brands in three ways: (1) Procurement and inventory costs are reduced due to economies of scale (Dhar and Hoch, 1997), (2) As the size of a chain increases in a city, consumer familiarity with the retailer also grows, resulting in greater trust in its own product brands (Mao et al, 2021), (3) Retailers with large chains have strong retail power, which refers to the influence and control they exert in the retail market over manufacturers, thereby allowing them to have a broader range of options when selecting suppliers for their own product brands. Therefore, the larger the chain size, the higher the probability of success in introducing its own product brands, whether economy or premium.…”
Section: Internal Factors 321 Internal Resourcementioning
confidence: 99%