The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention

Sridhar, Monica; Mehta, Ajay

doi:10.1057/s41299-018-0044-9

Cited by 34 publications

(42 citation statements)

References 104 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Therefore, increased corporate reputation will in turn enhance customer purchasing intention. This result supported the findings of Jung and Seock (2016) and Sridhar and Mehta (2018). It's interestingly found that improved corporate reputation enhances the company's image, increases stakeholders' perception of the quality of its products and services, and enhances stakeholders' awareness of corporate transparency and its contribution to the community, society and environment in a practical manner which in turn will increase customer purchasing intention.…”

Section: Discussion Of the Resultssupporting

confidence: 84%

Effects of corporate social responsibility on SMEs’ performance in emerging market

Huan

Hong

2021

Cogent Business & Management

View full text Add to dashboard Cite

Corporate social responsibility (CSR) is a growing issue in emerging markets. This study aims to evaluate the impact of CSR on firms' performance by exploring the role of mediating variables such as corporate reputation (CR) and customers' purchasing intention (CPI). We use the quantitative technique of Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques to analyze the data of the small and medium-size enterprises (SMEs) from the Southern Vietnam in 2020. The findings suggest a positive and significant impact of corporate/ social responsibility on firms' performance through mediating role of CR and CPI. This study contributes to the literature on corporate social responsibility and firms' performance of SMEs in the emerging country context. The outcomes of this study can be used by entrepreneurs, top management as an attempt to boost the performance of the SMEs in emerging markets by applying CSR measures for sustainable competitive advantage. A mediating role of corporate reputation (CR) and customers' purchasing intention (CPI) as a valueadded contribution to this study.

show abstract

Section: Discussion Of the Resultssupporting

confidence: 84%

Effects of corporate social responsibility on SMEs’ performance in emerging market

Huan

Hong

2021

Cogent Business & Management

View full text Add to dashboard Cite

show abstract

“…Furthermore, this study reveals a significant positive relationship between service innovation and corporate reputation in Lebanese universities, whereby H2 is supported. Thus, indicating that universities reputation is considered as one of the positive outcomes for investing in new service innovation that agrees with the findings for Manohar et al (2019) and Sridhar and Mehta (2018). Moreover, an evidence for significant positive relationship exists between university reputation and students' satisfaction, through supporting H3.…”

Section: Discussionsupporting

confidence: 86%

COVID-19 and lack of socialization: does service innovation become an imperative for universities?

Easa

Bazzi

2021

IJDIG

View full text Add to dashboard Cite

Purpose This paper aims to examine the moderated mediation effect of the lack of students’ socialization (as one of the COVID-19 consequences) and the university reputation on the relationship between the service innovation and students satisfaction. The relationship between students satisfaction and their loyalty is also examined. Design/methodology/approach This study adopts a quantitative research approach, whereas the study population consists of all universities’ students in Lebanon. Data were collected from 201 students, elected depending on snowballing sample technique. A questionnaire was used to gather data, whereby partial least squares structural equation modeling was used to check the proposed scales validity and the relationships between the study variables. Findings The findings reveal a significant direct effect for university’s service innovation on students satisfaction and an indirect effect through the mediation role for university reputation. Moreover, an evidence for weak negative significant effect for lack of socialization on students satisfaction exists. Whereby, lack of socialization does not moderate the relationship between university service innovation and students satisfaction. Finally, students satisfaction has a significant positive effect on their loyalty. Originality/value This paper advances the service innovation literature in the higher education sector. In addition, the paper might be the first paper to address the influence of lack of socialization as one of the COVID-19 consequences on students satisfaction. Furthermore, areas for future research are suggested.

show abstract

“…Similarly, Coombs & Holladay (2001), Dean, (2004), Jain & Maheswaran, (2000), and Watson (2007) also find that corporate reputation is important for organizational survival in times of crises, and in our case this means the negative effects of job insecurity caused by external government policy. As an emerging field, scholars have used different corporate reputation constructs to explain its importance for various stakeholders (Pires,& Trez, 2018), yet although a number of studies are available that examine the moderating role of corporate reputation in the context of customer behavior (Qasim et al, 2017;and Sridhar and Mehta, 2018) and other stakeholders (Ali et al, 2015), there is little literature available that specifically examines the moderating role of corporate reputation on the relationship between job insecurity and employees work-related outcomes.…”

Section: The Moderating Role Of Corporate Reputationmentioning

confidence: 99%

The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies

Ali

Grigore

et al. 2020

Journal of Business Research

View full text Add to dashboard Cite

show abstract

The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention

Cited by 34 publications

References 104 publications

Effects of corporate social responsibility on SMEs’ performance in emerging market

Effects of corporate social responsibility on SMEs’ performance in emerging market

COVID-19 and lack of socialization: does service innovation become an imperative for universities?

The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies

Contact Info

Product

Resources

About