The Moderate Role for Organizational Memory in Promoting the Relationship Between Strategic Improvisation and Sustainable Competitive Advantage
Muthana Zahim Faisal
Abstract:The constantly changing environment has forced many banks to adopt improvised and harmonious responses to some unexpected events. These events sometimes led to the creation of the need for a method of strategic improvisation in order to preserve the sustainability of the environment. Here, the researcher felt the need to conduct a deep study on the relationship between strategic improvisation and sustainable competitive advantage. Therefore, this research seeks to reveal the relationships that can lead to sugg… Show more
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