The missing link between analytics readiness and service firm performance

Auh, Seigyoung; Mengüç, Bülent; Sainam, Preethika; Jung, Yeon Sung

doi:10.1080/02642069.2021.1998461

Cited by 11 publications

(2 citation statements)

References 41 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additionally, the service sector has grown in recent years and now accounts for 54.2% of the country’s GDP. Moreover, unique and novel marketing strategies are heavily used by both manufacturing and service companies to delight customers (Auh et al , 2021). For these reasons, the manufacturing and service industries in Turkey offer a desirable framework for evaluating our suggested research model.…”

Section: Methodsmentioning

confidence: 99%

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Şentürk

Özkan

2023

JBIM

View full text Add to dashboard Cite

Purpose The logic of value innovation has received increased attention in the strategic marketing and innovation literature. Studies investigating how value innovation, as a firm’s strategic mindset, contributes to creating new market space through more proximal market-driven factors such as strategic decisions and customer value are still lacking, nevertheless. This study aim to investigate how the logic of value innovation influences creating new market space through quantum strategy and customer value creation. Design/methodology/approach Survey data from a sample of 204 manufacturing and service firms was used to test the conceptual model and research hypotheses. The data were analyzed using structural equation modeling. Findings The findings reveal the direct and indirect effect of value innovation logic on the new market space through the mediation of quantum strategy and customer value creation. Besides, this study shows that quantum strategy does not directly contribute to customer value creation. A reason is that the quantum strategy as a both/and strategy is the more dominating factor in creating new market space. Originality/value There is still a lack of a systematic understanding of how value innovation, as a firm’s strategic mindset, contribute to creating new market space through a firm’s strategic choices and superior customer value creation, as more proximal market-driven factors. This study empirically attempted to address this research problem. This study contributes to the strategic marketing literature by providing a model for the interwoven relationships between value innovation, quantum strategy, customer value and new market space.

show abstract

Section: Methodsmentioning

confidence: 99%

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Şentürk

Özkan

2023

JBIM

View full text Add to dashboard Cite

show abstract

“…In the government sector, it has the potential to reduce pilferage and has helped better implement welfare policies. Increased utilization of business analytics reflects top management’s commitment to leverage enabling technologies and analytical people to create value, promote innovation and achieve higher organizational and supply chain performance results (Auh et al , 2022; Gunasekaran et al , 2017; Seddon et al , 2017). Translating organizational goals into business outcomes requires deploying business analytics potential to desirable performance results (Ashrafi and Zare Ravasan, 2018; Krishnamoorthi and Mathew, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Technology-enabled leadership and performance enhancement outcomes: an empirical investigation from the dynamic capabilities perspective

Singh

Hong

Jagani

2023

JSIT

View full text Add to dashboard Cite

Purpose This paper aims to examine the role of technology-enabled leadership (TEL) in achieving performance-enhancement outcomes. This empirical investigation is from a dynamic capabilities perspective. Design/methodology/approach A conceptual framework presents a general model with an overarching dynamic capabilities theory. The research model defines key variables – macroeconomic turbulence (MET), TEL, analytics-based responsiveness (ABR), knowledge-driven innovation (KDI) and performance enhancement outcomes (PEOs). Empirical tests of eight hypotheses are conducted using an original survey instrument based on the respondents (n = 203). Findings In response to MET, TEL is crucial in implementing ABR in strategic planning aspects and KDI in operational dimensions. In turn, ABR and KDI are key mediating variables that achieve a desirable level of PEOs. Research limitations/implications Despite the limitations associated with survey-based research, the findings suggest robust analytical results. For example, the alternative model suggests that MET negatively moderates the positive impact of TEL on ABR, while KDI positively moderates the positive impact of ABR on PEOs. Practical implications Outstanding firms demonstrate both TEL and data-savvy decision-making processes. Knowledge-intensive innovation allows firms to achieve multiple performance outcomes that help firms survive and thrive in challenging market environments. Social implications There has been a growing concern about how firms use customers’ data in choosing their business practices. Customers are concerned about privacy and data security issues if firms misuse the data while pursuing profit-based goals. However, this empirical investigation confirms that business analytics improve firm performance (e.g. firm productivity enhancements), ultimately benefiting the customers. Providing relevant data to firms has potentially positively enhanced customer services and thus benefits societal well-being. Originality/value Using an original survey instrument, this research empirically tests a research model that defines the complex paths between TEL and competitive performance outcomes.

show abstract

Transforming data into information for smart services: integration of morphological analysis and text mining

Kim

Trimi

2023

Serv Bus

View full text Add to dashboard Cite

The missing link between analytics readiness and service firm performance

Cited by 11 publications

References 41 publications

The relationships among the logic of value innovation, strategic decisions and market-driven factors

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Technology-enabled leadership and performance enhancement outcomes: an empirical investigation from the dynamic capabilities perspective

Transforming data into information for smart services: integration of morphological analysis and text mining

Contact Info

Product

Resources

About