2003
DOI: 10.1145/636772.636788
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The missing customer

Abstract: We can no longer afford to treat our customers as abstract entities. They are real people with real concerns seeking our professional assistance.

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Cited by 8 publications
(4 citation statements)
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“…I believe that "collaboration is a practice of creating new observers and new possible actions together, in a mood of commitment to take care of the concerns of all parties as best possible." 10 This approach is not about building consensus at the level of the lowest common denominator. Instead, it is about integrating concerns, talents, and resources in a meaningful way that promotes self-organizing, builds critical mass for positive change, and addresses messy situations.…”
Section: Definitionsmentioning
confidence: 99%
See 2 more Smart Citations
“…I believe that "collaboration is a practice of creating new observers and new possible actions together, in a mood of commitment to take care of the concerns of all parties as best possible." 10 This approach is not about building consensus at the level of the lowest common denominator. Instead, it is about integrating concerns, talents, and resources in a meaningful way that promotes self-organizing, builds critical mass for positive change, and addresses messy situations.…”
Section: Definitionsmentioning
confidence: 99%
“…62 Applying this attitude toward an MSC challenge requires the patience to share perspectives, map the complex system, and understand the root causes of the challenges the stakeholders face. Before brainstorming possibilities or pilot projects, participants have to feel that their concerns are included in the dialogue.…”
Section: Not Developing a Shared Interpretation Of The Problemmentioning
confidence: 99%
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“…SEEKING OUT THE PARANORMAL "We are familiar with the common sense that professionals deliver specialized knowledge to paying customers," wrote Peter Denning and Robert Dunham [2]. "What is missing from this common sense is that we also have to satisfy customers, and we do so by creating value for them."…”
Section: By Jeanette Nasem Morganmentioning
confidence: 99%