The mirror effect in online survey data: Evidence and implications for marketing theory and strategy
Lara Stocchi,
Steve Bellman,
Naser Pourazad
et al.
Abstract:This research reveals the presence, in online survey data, of a key pattern documented in psychology lab research: the Mirror Effect. The Mirror Effect occurs when unfamiliar stimuli are unexpectedly recognized as accurately as familiar stimuli, or more accurately. Using a set of familiar and unfamiliar words (as determined by lexical frequency), we first report that we can robustly replicate psychology lab research in an online survey, detecting the Mirror Effect. We then apply the same analytical approach to… Show more
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