In this work, a novel colour quantization approach has been applied to the JSEG colour texture segmentation using quaternion algebra. As a rule, the fundamental vectors of the colour space are derived by inverting the three RGB colour directions in the complex hyperplanes. In the proposed system, colour is represented as a quaternion because quaternion algebra provides a very intuitive means of working with homogeneous coordinates. This representation views a colour pixel as a point in the three-dimensional space. A novel quantization approach that makes use of projective geometry and level set methods has been produced as a consequence of the suggested model. The JSEG colour texture segmentation will use this technique. The new colour quantization approach utilises the binary quaternion moment preserving thresholding methodology, and is therefore a splintering clustering method. This method is used to segment the colour clusters found inside the RGB cube and the colour consistency throughout the spectrum and in the space are both considered. The results of the segmentation are compared with JSEG as well as with the most recent standard segmentation techniques. These comparisons show that the suggested quantization technique makes JSEG segmentation more robust.