The Mexicans

Μerrell, Floyd

doi:10.4324/9780429496271

Cited by 3 publications

(10 citation statements)

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“…Gregory (2009) and Nixon (2003) found a "laddish" culture in British advertising agencies, which was framed by "laddish" humour and hypersexuality. This is not unlike Mexico's machismo culture (Connell, 2005;Merrell, 2018). Similar masculine cultural norms, which often exclude women, are found in advertising agencies in Sweden (Alvesson, 1998), Spain (Grow, Roca & Broyles, 2012), United States (Grow & Broyles, 2011;Mallia, 2009) and across Latin American (Mensa & Grow, 2015).…”

Section: Exclusionmentioning

confidence: 89%

“…The machismo culture of Mexico is built upon a patriarchal social system in which males hold primary power (Connell, 2005;Falicov, 2010;Pisano, 2001). Mexican men dominate leadership roles both in the private and public sector; and they wield authority and social privilege (Connell, 2005;Merrell, 2018). Patriarchy and the masculine power and machismo culture that shapes it, determine the social interaction between men and women across a multiplicity of social spaces and situations (Pisano, 2001).…”

Section: Mexico and Its Machismomentioning

confidence: 99%

“…Feminist organizational theories help us better understand the structure that underpins the machismo culture within advertising creative departments. Certainly, the machismo culture within advertising is similar to the machismo culture which dominates Mexican workplaces (Connell, 2005;Merrell, 2018). Further, the systemic sexism within advertising creative departments exists worldwide, as articulated by only 23.5 per cent women working in creative departments globally (Deng & Grow, 2018).…”

Section: Organizational Masculinity Theorymentioning

confidence: 99%

“…Because of this early pairing, women may find it more difficult to enter into a man's socially constructed world and, in the process, gendered norms are reinforced, which are often transferred into the work world (Brant & Too, 1994;Lewis, 2014;Nicolson, 2015). This is particularly true in machismo cultures, where stereotypical gender norms are more highly enforced (Connell, 2005;Merrell, 2018). These socialized differences are reflected in creative departments where women and men creatives tend to express creativity differently, often in ways shaped by their gendered socialization (Del Río, 2007;Grow & Deng, 2014).…”

Section: Ways Of Workingmentioning

confidence: 99%

“…Lewis (2014) suggests that women often feel the need to enact masculine ways of being in the workplace, in order to fit in. Within highly masculine creative departments (Broyles & Grow, 2008;Gregory, 2009), especially those in the more machismo culture of Mexico (Connell, 2005;Merrell, 2018) women likely experience gender bias as they seek employment. Further, "old glories," men who have long controlled the power in advertising creative, represent the nexus of a masculine advertising heritage that permeates creative departments.…”

Section: Hiringmentioning

confidence: 99%

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Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success

Mensa

Grow

2019

ERLACS

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This study explores the experiences of women working as creatives in Mexican advertising creative departments. It is based on 22 in-depth interviews and suggests that these women face significant challenges within the machismo culture, which permeates Mexican advertising creative departments. Mexico plays an important role in global advertising, particularly in Latin America, but in this country female workers only represent five per cent of those working in creative departments. This is the first study focused on Mexican women creatives in advertising, highlighting the confluence of advertising women creatives and Mexican culture. Analysis reveals ten subcategories which articulate the horizontal and vertical barriers women creatives in Mexico face. Additionally, two broad workplace cohorts emerge: "old glories," the misogynist men creatives who have historically managed advertising creative departments; and "forward thinkers," young women and men who work side-by-side within advertising creative departments, disregarding or embracing gender differences. The findings, contextualized by cultural and organizational feminist theories as well as power theory, expose a machismo environment within Mexican advertising creative departments.

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Section: Exclusionmentioning

confidence: 89%

Section: Mexico and Its Machismomentioning

confidence: 99%

Section: Organizational Masculinity Theorymentioning

confidence: 99%

Section: Ways Of Workingmentioning

confidence: 99%

Section: Hiringmentioning

confidence: 99%

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Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success

Mensa

Grow

2019

ERLACS

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Large-Scale and Rapid Preparation of Nanofibrous Meshes and Their Application for Drug-Loaded Multilayer Mucoadhesive Patch Fabrication for Mouth Ulcer Treatment

Wei

Shi

et al. 2019

ACS Appl. Mater. Interfaces

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Electrospinning provides a simple and convenient method to fabricate nanofibrous meshes. However, the nanofiber productivity is often limited to laboratory scale, which cannot satisfy the requirements of practical application. In this study, we developed a novel needleless electrospinning spinneret based on a double ring slit to fabricate drug loaded nanofibrous meshes. In contrast to conventional single-needle electrospinning spinneret, our needless spinneret can significantly improve nanofiber productivity due to the simultaneous formation of multiple jets during electrospinning. Curcumin loaded poly (L-lactic acid) (PLLA) nanofiber meshes with various concentrations and large scale were manufactured by employing our developed needleless spinneret-based electrospinning device. We systematically investigated the drug release behaviors, antioxidant properties, anti-inflammatory attributes, and cytotoxicity of the curcumin loaded PLLA nanofibrous meshes. Furthermore, a bilayer nanofibrous composite mesh was successfully *

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Regenerative Engineering of the Rotator Cuff of the Shoulder

Narayanan

Nair

Laurencin

2018

ACS Biomater. Sci. Eng.

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Rotator cuff tears often heal poorly, leading to re-tears after repair. This is in part attributed to the low proliferative ability of the resident cells (tendon fibroblasts and tendon-stem cells) upon injury to the rotator cuff tissue and the low vascularity of the tendon insertion. In addition, surgical outcomes of current techniques used in clinical settings are often suboptimal, leading to the formation of neo-tissue with poor biomechanics and structural characteristics, which results in re-tears. This has prompted interest in a new approach, which we term as "Regenerative Engineering", for regenerating rotator cuff tendons. In the Regenerative Engineering paradigm, roles played by stem cells, scaffolds, growth factors/small molecules, the use of local physical forces, and morphogenesis interplayed with clinical surgery techniques may synchronously act, leading to synergistic effects and resulting in successful tissue regeneration. In this regard, various cell sources such as tendon fibroblasts and adult tissue-derived stem cells have been isolated, characterized, and investigated for regenerating rotator cuff tendons. Likewise, numerous scaffolds with varying architecture, geometry, and mechanical characteristics of biologic and synthetic origin have been developed. Furthermore, these scaffolds have been also fabricated with *

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The Mexicans

Cited by 3 publications

References 0 publications

Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success

Women Creatives and Machismo in Mexican Advertising: Challenging Barriers to success

Large-Scale and Rapid Preparation of Nanofibrous Meshes and Their Application for Drug-Loaded Multilayer Mucoadhesive Patch Fabrication for Mouth Ulcer Treatment

Regenerative Engineering of the Rotator Cuff of the Shoulder

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