The Method Efficacy and Outcomes of a Marketing Service-Learning Project on the Integration of Faith-Related Perspectives into the Lives of Undergraduate Students

The Influence of a Student-Led Advertising Agency Service-Learning Project on SMME Client Satisfaction: An Expectancy–Disconfirmation Paradigm

“…The Community Higher Education Service Partnership proposed a triad S-L learning model, which emphasizes a "three-way partnership" between different stakeholders, namely the external service providers (non-government and private organizations), community partners/clients (commonly SMMEs and NPOs) and university (generally academic coordinators/staff, and students), and [35]. However, most S-L inquiries emphasize the student benefits and pedagogical considerations [11,12,15,16] and frequently ignores the impact on the community partner (client) [7,17,[36][37][38][39]. This is of concern, since the principal S-L principles are reciprocity and mutuality [31,32].…”

“…involves intentionally linking service activities with the academic curriculum to address real community needs while students learn through active engagement and reflection". There has been S-L growth in recent business education research [10][11][12][13][14], especially in the discipline of marketing inquiries [7,[15][16][17]. The discipline of marketing is suitably compatible with S-L pedagogy because SMMEs and NPOs (non-profit organizations) frequently require marketing services but are unable to procure such services due to no or limited funds [2,17].…”

“…The discipline of marketing is suitably compatible with S-L pedagogy because SMMEs and NPOs (non-profit organizations) frequently require marketing services but are unable to procure such services due to no or limited funds [2,17]. Service-learning programmes (S-LPs) can assist in bridging this gap by allowing marketing students to use their skills and knowledge (that were learnt in the classroom) to solve real-world marketing problems [7,[15][16][17]. Additionally, S-L mostly targets NPOs since these organizations mainly depend on volunteers and donations to attain their objectives.…”