The Metaverse: A new digital frontier for consumer behavior

Hadi, Rhonda; Melumad, Shiri; Park, Eric S.

doi:10.1002/jcpy.1356

Cited by 86 publications

(32 citation statements)

References 219 publications

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“…Their tech-savviness and gaming enthusiasm led them to be the earliest to participate. Therefore, the metaverse is expected to be effective for brands targeting this user base (Hadi et al, 2023). In addition, the metaverse can allow users to represent "idealized" versions of themselves through their avatars (Bessière et al, 2007).…”

Section: The Metaversementioning

confidence: 99%

“…In addition, recent research has highlighted the privacy and safety issues that can emerge for users of the metaverse, which have been caused by the lack of policymaking in this area in most countries (Giang Barrera & Shah, 2023; Hadi et al, 2023). However, it is possible that Gen Z consumers are more familiar than those in older generations with the risks associated with similar open digital space environments, due to their heavy involvement in online gaming environments (Auxier & Patterson, 2022).…”

Section: Future Research Directionsmentioning

confidence: 99%

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Generation Z's psychology and new‐age technologies: Implications for future research

Ameen,

Hosany,

Taheri

2023

Psychology and Marketing

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Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the world' population. Despite notable contributions and progress explaining Gen Z's behavior, significant gaps remain in our understanding of digital natives, their interactions with new‐age technologies and how these technologies can be utilized to provide a better quality of life for this group of consumers. In this review article, we provide a background on Gen Z's consumer psychology and interactions with new‐age technologies, followed by an overview of the articles published in our special section. Finally, we suggest new areas for future research on Gen Z's consumer psychology and interactions with new‐age technologies. Specifically, we propose four main themes for future research in this area: (1) Gen Z and new‐age technologies, specifically generative artificial intelligence (AI), quantum computing, the metaverse, virtual influencers, and live streaming; (2) Gen Z consumers and global issues, specifically economic and social issues, sustainability and environmental issues, and health and wellbeing; (3) combining theories, concepts and disciplines to understand Gen Z and new‐age technologies; and (4) new methods and forms of collaboration.

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Section: The Metaversementioning

confidence: 99%

Section: Future Research Directionsmentioning

confidence: 99%

Generation Z's psychology and new‐age technologies: Implications for future research

Ameen,

Hosany,

Taheri

2023

Psychology and Marketing

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“…Although, metaverse is conceptualized as an alternative virtual reality space brought to life via avatars (Yoo et al, 2023), but many firms intentionally embed their virtual and 'real' world services together. For example, in McDonalds virtual brand land individuals cannot only meet to socialize virtually but also order food for their home consumption (Dwivedi, 2023), while others integrate their Metaverse Rewards as part of their loyalty program (Starbucks Odyssey; Hadi et al, 2023). This integration of virtual and real-world presents novel avenues, such as service failures in one space being compensated in other; however, the merits of this approach require further investigation.…”

Section: Understanding Metaverse and Synthetic Service Recoverymentioning

confidence: 99%

Mapping the service recovery research landscape: A bibliometric‐based systematic review

Mir

Ashraf

Syed

et al. 2023

Psychology and Marketing

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With businesses under increasing pressure to provide excellent customer service, postfailure recovery strategies have become critical for long‐term customer satisfaction and loyalty. The domain of service recovery has extensively been examined in academia; however, systematic studies that provide a consolidated overview remains scant. To this end, we provide a systematic review and synthesis of service recovery literature by conducting a bibliometric‐based cocitation analysis of 24,741 cited references from 1020 articles from across disciplines. The study identifies 10 major research clusters that represent different research streams of service recovery and explores their intellectual foundations. In addition, the research presents a conceptual framework to serve as a parsimonious guide for both practitioners and researchers. Furthermore, the study reveals a number of gaps in the existing literature and suggests promising directions for further investigation, including but not limited to: expanding methodological horizons in service recovery research, understanding service recovery mechanisms in Metaverse and synthetic environments, globalizing service recovery research, revitalizing service recovery processes in the age of artificial intelligence and robotics, investigating service recovery as an investment, and exploring service recovery in shared economies. Notably, this study serves managers, firstly, by providing them with a parsimonious structure of service recovery field that could help identify areas of improvement in their own service recovery systems and, secondly, by highlighting areas where academic knowledge base could inform industry solutions.

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“…However, the path to actualizing a fully immersive metaverse is riddled with technical, legal, and ethical challenges. These range from creating hyper‐realistic graphics and managing voluminous data to maintaining real‐time interactions at scale and addressing issues related to data privacy, 18 digital ownership, 19 and virtual behavior 20 . Despite these obstacles, a successful metaverse promises substantial rewards, unlocking novel opportunities in gaming, social networking, 21 e‐commerce, 22 education, and remote work.…”

Section: Introductionmentioning

confidence: 99%

Integration of IoT and blockchain for decentralized management and ownership in the metaverse

Ud Din,

Awan,

Almogren

et al. 2023

Int J Communication

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SummaryThis manuscript provides an in‐depth exploration of metaverses, charting their historical development, technological foundations, and potential multifarious applications. It critically assesses the prevailing challenges and explores potential pathways for the evolution of these expansive, virtual environments. In shedding light on the wide‐ranging implications of metaverses, it navigates societal, cultural, regulatory, and economic landscapes. It further elucidates the symbiosis between the Internet of Things (IoT) and metaverses, presenting empirical evidence derived from purpose‐built IoT frameworks for metaverse applications. A series of experiments were conducted to affirm the hypothesis that the integration of IoT into metaverse utilities, including advanced concepts such as smart buildings, the intricate task of power grid management, and the precision‐centric domain of agriculture, can drive significant progress. Quantitative findings provide compelling evidence of marked improvements in energy conservation, cost‐efficiency, and operational effectiveness arising from the incorporation of IoT into metaverse use cases. With observed mean improvements of 25% in energy conservation, 17% in cost reduction, and an impressive 22% increase in operational efficiency, specifically in the realms of smart building applications and power grid management, this study underscores the pressing need for sustained research and development initiatives in this emerging.

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The Metaverse: A new digital frontier for consumer behavior

Cited by 86 publications

References 219 publications

Generation Z's psychology and new‐age technologies: Implications for future research

Generation Z's psychology and new‐age technologies: Implications for future research

Mapping the service recovery research landscape: A bibliometric‐based systematic review

Integration of IoT and blockchain for decentralized management and ownership in the metaverse

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