The Medium is the Message?

Dp, Sachs

doi:10.1097/00007611-197910000-00003

Southern Medical Journal

1979

DOI: 10.1097/00007611-197910000-00003

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The Medium is the Message?

Sachs Dp¹

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1982

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“…4 Newspapers have an advantage over television news because they allow more discussion of issues, while television is usually limited to <60 second spots. 5 Furthermore, newspaper presentations of a news story are better remembered than radio, television or computer presentations, across three measures of recall. 6 An additional advantage of newspapers is that coverage can expand or contract with demands of the moment.…”

mentioning

confidence: 98%

Cancer Coverage in Newspapers Serving Large and Small Communities in Ontario

MacDonald

Hoffman‐Goetz

2001

Can J Public Health

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mentioning

confidence: 98%

Cancer Coverage in Newspapers Serving Large and Small Communities in Ontario

MacDonald

Hoffman‐Goetz

2001

Can J Public Health

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The Effect of Publicity on the Reporting of Toxic-Shock Syndrome in Wisconsin

Davis¹,

Vergeront²

1982

Journal of Infectious Diseases

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The Wisconsin and Centers for Disease Control (CDC) surveillance for toxic-shock syndrome (TSS) were compared; the distributions of CDC and Wisconsin cases in 1980 by calendar quarter of the initial onset were virtually identical. Among 131 cases in Wisconsin, 33 of 40 self-reported vs. 16 of 91 physician-reported cases were reported during the four-week period (September 18-October 15, 1980) following the CDC announcement of a higher relative risk of TSS among users of Rely tampons (Procter and Gamble, Cincinnati, Ohio) (P less than 0.001). Of cases with onsets during October 1, 1979-June 30, 1980, eight of 31 women with physician-reported cases vs. nine of 15 with self-reported cases used Rely tampons during their TSS-associated menstrual period (P less than 0.05). Multiple interviews of 22 patients with TSS suggested that patient recall of tampon brand may have been influenced by publicity about TSS. Passive as compared with partially active surveillance for TSS significantly favored self-reporting. In Wisconsin, the volume and source of TSS reporting have been greatly influenced by publicity, and selective reporting of TSS has been influenced by the content of news media reports of TSS.

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The Medium is the Message?

Cited by 2 publications

References 0 publications

Cancer Coverage in Newspapers Serving Large and Small Communities in Ontario

Cancer Coverage in Newspapers Serving Large and Small Communities in Ontario

The Effect of Publicity on the Reporting of Toxic-Shock Syndrome in Wisconsin

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