The Mediation of Genre, Identity, and Difference in Contemporary (Popular) Music Streaming
VERONIKA MUCHITSCH,
ANN WERNER
Abstract:Music streaming service Spotify has recently declared that genre is becoming less important in popular music culture, linking this idea to post-identity claims. In contrast, the central argument of this article is that genre continues to matter in music streaming, where algorithmic recommendation systems remediate genre and its association with constructions of identity and difference. We examine Spotify's mediation of genre through a multimodal discourse analysis of genre metadata as presented on the website … Show more
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