Abstract:Purpose
The purpose of this paper is to provide a comprehensive model to illustrate the mediating role of sense of virtual community (SOVC) in virtual communities of practices (VCoPs). The interrelations between social capital and collective action in terms of knowledge contribution in the VCoP context are also examined.
Design/methodology/approach
A total of 253 members from the Zclub and Jorsindo, responded to the survey. PLS-SEM path modeling was used to analyze survey data.
Findings
Members’ structural… Show more
“…Many modern online communities build a reputable repository of content (Liu, Wagner & Chen, 2014), as was the case for SNAC, and this repository ensured members received cognitive benefits such as developing personal knowledge and improved learning opportunities (Tonteri et al, 2011), and seeking factual information (Chang, Hsieh & Fu, 2016) about providing a healthy eating environment. Members accessed a wide variety of tangible resources from the SNAC website, such as fact sheets and recipes.…”
OPTIMAL NUTRITION IN THE early years of life is essential for long-term health. The Australian early childhood education and care (ECEC) sector offers a significant health promotion setting, but evidence indicates that the potential to promote healthy eating environments is not fully utilised. Supporting Nutrition for Australian Childcare (SNAC) is a web-based nutrition education resource developed to support ECEC professionals in providing healthy eating environments. SNAC provided additional support through forums intended to foster an online community of practice in this space. This particular aspect of the study sought to understand if ECEC staff demonstrated a sense of community by means of engaging with the website, and if they valued this as an additional means of support. After 12 months, the SNAC community had 1045 members. The sense of community was measured quantitatively with SCI-2 (n = 183), and qualitatively by netnographic analysis of conversation threads (n = 1179) and interviews (n = 42). Shared emotional connection was the only statistically significant SCI-2 construct; and although social ties between individual members were not apparent, there was a stronger connection between some members and the first researcher. SNAC continues to develop as an important online community of practice in the ECEC sector and is valued by those striving to provide healthy eating environments. It is a valuable platform on which to base future interventions.
“…Many modern online communities build a reputable repository of content (Liu, Wagner & Chen, 2014), as was the case for SNAC, and this repository ensured members received cognitive benefits such as developing personal knowledge and improved learning opportunities (Tonteri et al, 2011), and seeking factual information (Chang, Hsieh & Fu, 2016) about providing a healthy eating environment. Members accessed a wide variety of tangible resources from the SNAC website, such as fact sheets and recipes.…”
OPTIMAL NUTRITION IN THE early years of life is essential for long-term health. The Australian early childhood education and care (ECEC) sector offers a significant health promotion setting, but evidence indicates that the potential to promote healthy eating environments is not fully utilised. Supporting Nutrition for Australian Childcare (SNAC) is a web-based nutrition education resource developed to support ECEC professionals in providing healthy eating environments. SNAC provided additional support through forums intended to foster an online community of practice in this space. This particular aspect of the study sought to understand if ECEC staff demonstrated a sense of community by means of engaging with the website, and if they valued this as an additional means of support. After 12 months, the SNAC community had 1045 members. The sense of community was measured quantitatively with SCI-2 (n = 183), and qualitatively by netnographic analysis of conversation threads (n = 1179) and interviews (n = 42). Shared emotional connection was the only statistically significant SCI-2 construct; and although social ties between individual members were not apparent, there was a stronger connection between some members and the first researcher. SNAC continues to develop as an important online community of practice in the ECEC sector and is valued by those striving to provide healthy eating environments. It is a valuable platform on which to base future interventions.
“…Repeated reciprocal behaviors will also enhance the sense of participation and immersion among members, thus exerting an impact on their virtual sense of community. Zhang [16] proposed that relational capital would positively affect the sense of virtual community. Therefore, the following hypothesis is proposed: H2b: Reciprocity is positively correlated with users' sense of virtual community.…”
The development of Web2.0 technology has promoted the emergence and growth of social Q&A community. The core value of Q&A community comes from the knowledge contribution of community members, and the influence of members' relationship and interaction can be explained by social capital theory. The three dimensions of social capital have different effects on the behavior of knowledge contribution. Among them, there are significant differences in the results obtained by scholars on the dimension of relational capital. Therefore, we argued that there exist other variables between relational capital and knowledge contribution. In this paper, virtual sense of community was included in the model of relational capital and knowledge contribution, and data analysis of valid questionnaires was conducted through SPSS24.0. The research shows that community identity and reciprocity of relational capital have a direct positive influence on users' knowledge contribution behavior, and community identity has a greater influence. The sense of virtual community plays a part of intermediary role between the relational capital and users' knowledge contribution behavior. Community identity and reciprocity affect users' sense of virtual community, and then have a positive impact on users' knowledge contribution behavior.
“…In VCs, SoVC and commitment are related concepts (Chang et al, 2016;Guo & Cheng, 2016;Laux et al, 2016). Personal relations produce social exchanges among participants (Klein et al, 2012), facilitating membership salience and collective identity-SoVC- (Lee et al, 2015), which, in turn, contribute to the development of commitment (Klein et al, 2012).…”
Section: Sovc and Intention To Continue: The Mediating Effect Of Commitmentmentioning
confidence: 99%
“…In this regard, users are required to make an additional effort in order to reinforce and consolidate SoVC and facilitate the collective behavior and sustainability of the VC. Hence, commitment has been shown to mediate the effect of SoVC on various forms of participation in VCs, such as knowledge sharing and student persistence (Chang, Hsieh, & Fu, 2016;Laux, Luse, & Mennecke, 2016), and so we expect it to mediate the effects of SoVC on intention to continue.…”
Virtual communities (VCs) have become essential in current organizations and society, and so their sustainability is a topic of interest for researchers and practitioners. We focus on the sense of virtual community (SoVC) and commitment as relevant antecedents in achieving the success and maintenance of different types of VCs (communities of interest, virtual learning communities, and VCs of practice). Specifically, this study examines a moderated mediation model in which the type of VC moderates the indirect effect of a SoVC on the intention to continue through the perceived commitment of the users of the VC. The sample consists of 299 members of VCs. The results showed that SoVC influenced the intention to continue via commitment to VCs. Additionally, the relationship between SoVC and commitment was higher for communities of interest and virtual learning communities than for VCs of practice. This article contributes to previous literature by identifying the importance of participants’ engagement and the contingent effect of the type of community. Implications of the study and directions for future research are discussed.
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