The Mediating Role of Purchase Intention Toward Purchase Decision of Xiaomi Mobile

Abstract

The purpose of this study is to analyze and prove the effect of Perceived Value on Purchase Intention on Xiaomi Mobile.The data were obtained from 145 Xiaomi mobile users in Indonesia. This research uses the sampling technique of Accidental Sampling. Data from respondents were tabulated and tested using statistical methods. Data has been tested for their level of validity and reliability. Results of the test instruments of the research questions were declared valid and reliable. Based on the results that have been done, it can be concluded that Perceived Value, country of origin, product quality, have a significant effect on Purchase Intention on Xioami Mobile. Meanwhile, price and product quality have no significant effect on purchase intention on Xiaomi Mobile. Perceived value has no significant impact on the purchase decision on Xiaomi mobile. Price, country of origin, and product quality have the significant impact on purchase decision on Xiaomi mobile.