The Mediating Role of Organizational Reputation in Promoting the impact of Employee Value Proposition on Organizational Commitment

Abstract

The purpose of this research is to determine the mediating role of organizational reputation in promoting the impact of employee value proposition on organizational commitment. The approach used in this research was historical, descriptive, and analytical. The research adopted the historical approach to illustrate the concepts addressed, and the descriptive approach to describing the data on the research problem according to the sample answers. Finally, the analytical approach to analyze the data was through statistical tests. The research concludes that there is a significant impact for employee value proposition on organizational commitment, a significant impact for organizational reputation on organizational commitment, and the mediating role of organizational reputation in promoting the impact of employee value proposition on organizational commitment is partial mediation. The results and recommendations of this research assure that employee value proposition and organization reputation is crucial in promoting the commitment of employees. The originality of this research has valuable implications for both theory and practice, as it offers several contributions to literature in the field of study, as well as the practical contribution.