The Mediating Role of New Media Engagement in This Digital Age

Zhang, Yujie; Yasin, Megat Al Imran; Alsagoff, Syed Agil; Ang, Lay Hoon

doi:10.3389/fpubh.2022.879530

Cited by 14 publications

(8 citation statements)

References 24 publications

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“…This also means that the concept of mass communication is being replaced with the concept of personalized entertainment, information, and communication. Convergence, Communication, Collaboration, Community, and Creativity are the characteristics of the new media technologies (Yujie et al, 2022). The disruption made by the new media is reported in a way that it becomes an important avenue through which the information relating to fields like education, news, marketing, and so on.…”

Section: New Mediamentioning

confidence: 99%

Examining New Media Consumption from the standpoint of OTT Streaming Services

Karunakaran

Selvabaskar

et al. 2023

Petra IJBS

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The study deals with consumer behavior in consuming OTT media streaming services in India. Nine variables of motivations such as Relaxation, Companionship, Habit, Pastime, Entertainment, Social interaction, Information, Arousal, and Escape are studied, which affect the intention to continue to subscribe to these services. Tools such as frequency analysis, One Way ANOVA, and Regression analysis are used to study the demographic characteristics, levels of motivation, differences between the demographic factors and variables of motivation, and the effect of variables of motivation on intention to continue subscription studied, respectively. The sample size was 309. Entertainment was the variable with the highest level of motivation. Except for Entertainment and Escape, all the variables significantly differed in different demographic groups concerning Gender, Age, and Education. Relaxation, Companionship, Habit, Information sharing, and Escape have been found to have a significant relationship with the intention to continue the subscription.

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Section: New Mediamentioning

confidence: 99%

Examining New Media Consumption from the standpoint of OTT Streaming Services

Karunakaran

Selvabaskar

et al. 2023

Petra IJBS

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“…According to Kent & Li, platforms like social media facilitate teamwork, and the rise of user-generated content exemplifies enhanced creativity [2]. Additionally, social media platforms encourage communities, fostering connections and shared interests [3]. While some scholars emphasize communication practices, technological mediums, and social contexts, contemporary perspectives expand the definition to encompass the impact of digital technologies on communication [4].…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of New Media on Communication and Engagement in the Digital Age

Zhang

2023

CHR

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Digital technologies and platforms have altered how people communicate, engage with content, and consume news. So the paper analyzes the impact of new media on communication and engagement in the digital age. This study investigates the intricate relationship between new media attributes, user engagement, and the transformation of news dissemination. Despite progress in research, a gap persists in understanding how attributes like communication, collaboration, convergence, creativity, and community synergize to enhance user engagement, shaping news consumption habits and fostering a socially-driven news culture. The research uses mixed methods to comprehensively explore this connection, combining quantitative and qualitative methods to comprehensively understand the relationship between new media, engagement strategies, and news consumption behaviors. Specifically, a Likert-scale questionnaire is administered to 500 participants across various age groups, educational backgrounds, and professions in the quantitative phase. In the qualitative phase, semi-structured interviews are conducted with selected participants, capturing their experiences, attitudes, and behaviors concerning new media, engagement, and news consumption. The findings demonstrate that new media attributes wield significant influence over user engagement, resulting in transformative changes in news consumption and dissemination. User engagement emerges as a pivotal mediator in this context. Furthermore, the seamless integration of social media platforms, such as Facebook and Twitter, with news promotion plays a crucial role in nurturing virtual communities and reshaping news dissemination practices.

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“…Communication media that have been digitally encoded are known as “digital media”. Computers allow for the creation, browsing, distribution, modification, and storage of digital material, which includes e-books, digital photos, movies, Internet pages, data, and databases [ 4 ]. The digitization of information in many media has helped the growth of digital media and made it possible for information in various media to be converted to digital form.…”

Section: Literature Reviewmentioning

confidence: 99%

Digital Media Teaching and Effectiveness Evaluation Integrating Big Data and Artificial Intelligence

Zhang

2022

Computational Intelligence and Neuroscience

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With the development of digital media technology, its application in teaching and learning is becoming more widespread. Digital media technology helps present information in transmitting knowledge or skills, reduces cognitive load, and promotes understanding of knowledge. Evaluation of the effectiveness of digital media teaching has also become important. A scientific and reasonable evaluation of digital media teaching effectiveness can help teachers select digital media technology and grasp the amount, degree, and timing of digital media use to change teaching effectiveness. This paper proposed using a combination of big data and artificial intelligence methods to evaluate the effectiveness of digital media teaching methods using the RBF neural network model. The digital media teaching effectiveness evaluation was used as the input variable of RBF, the degree of digital media effectiveness was the output variable and the neural network was trained through the collected sample data. The research results showed that the RBF neural network model proposed in this paper has a strong generalization and extension ability in evaluating digital media teaching effectiveness, providing a new way to evaluate digital media teaching effectiveness.

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The Mediating Role of New Media Engagement in This Digital Age

Cited by 14 publications

References 24 publications

Examining New Media Consumption from the standpoint of OTT Streaming Services

Examining New Media Consumption from the standpoint of OTT Streaming Services

The Impact of New Media on Communication and Engagement in the Digital Age

Digital Media Teaching and Effectiveness Evaluation Integrating Big Data and Artificial Intelligence

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