The Mediating Role of Brand Trust in Influencing the Relationship Between Perceived Price and Celebrity Endorsement on Purchase Intention for Tridaya Tour and Travel Umrah Packages
Gemi Rakha Ediwar,
Verinita Verinita,
Eri Besra
Abstract:This research aims to analyze The mediating role of brand trust in influencing the relationship between perceived price and celebrity endorsement on purchase intention for Tridaya Tour and Travel Umrah packages. The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 175 pilgrims who have used and intend to use the Tridaya Tour and Travel agency to go for Umrah. The sampling technique was purpos… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.