“…Innovation capability is classified into many types such as product and process innovation (Tsai et al, 2001), exploitative and exploratory innovation (Than et al, 2021); innovation speed and quality (Le & Le, 2018), radical and incremental innovation (Nguyen et al, 2021), and frugal innovation capability (Le, 2021). This study focus on TL-innovation capability relationship in term of product innovation because innovation product is widely regarded as the main form of innovation capability Wahyono, 2019). Wherein, product innovation refers to organization's capability of providing differentiated or new products/services in the market to acquire customers' satisfaction Rasheed et al, 2021).…”