2012
DOI: 10.1177/0047287512437859
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The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination

Abstract: The purpose of this study was to explore the factors that drive festival visitor loyalty to host destinations. Our analysis focused on the role of place attachment as a mediator of the relationship between visitors’ positive evaluation of their festival experience and their loyalty to the host destination. Using structural equation modeling, we found that satisfied visitors at a festival develop a moderate level of emotional attachment to the festival host destination and ultimately become loyal to that destin… Show more

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citations
Cited by 341 publications
(355 citation statements)
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References 75 publications
(123 reference statements)
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“…Hammitt, Kyle, and Oh (2009) claim that a two-dimensional model of place identity and place dependence has been the most prominently used attachment model by recreation resource researchers. This model has been found to be reliable across various samples and outdoor recreation contexts (Lee et al, 2012). However, support is strongest for using place affect, place dependence, and place identity as the dimensions or subconstructs of place attachment.…”
Section: Place Attachmentmentioning
confidence: 89%
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“…Hammitt, Kyle, and Oh (2009) claim that a two-dimensional model of place identity and place dependence has been the most prominently used attachment model by recreation resource researchers. This model has been found to be reliable across various samples and outdoor recreation contexts (Lee et al, 2012). However, support is strongest for using place affect, place dependence, and place identity as the dimensions or subconstructs of place attachment.…”
Section: Place Attachmentmentioning
confidence: 89%
“…Several authors have called for more research on the relationship between events and place (Lee et al, 2012;McClinchey & Carmichael, 2010;Van Aalst & Van Melik, 2012), with sports event research on this theme notably underdeveloped. Our study responded to this gap in the literature by assessing the influence of place on the experiences of sport event spectators.…”
Section: Discussionmentioning
confidence: 99%
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