“…However, media usage must be strategic, as negative, or inappropriate portrayals of the crime or victim can at best discourage members of the public with information and at worst hinder investigation efforts. For example, one participant described a media appeal emphasizing victims' drug abuse, which led to members of the public viewing them as a ‘glue-sniffer’, resulting in a lack of interest and response [ 8 ]. Unfortunately, psychological literature has shown time and time again that bias can be a detrimental factor in police investigations, especially cognitive biases within law enforcement.…”