“…The last finding relates to the importance of face, favor and obligation of guanxi building in previous studies (see for example, Park & Luo, 2001;Wong & Leung, 2001). Previous studies have found that favor exchange is a challenge and failure to return favor or giving face to the other party in a relationship will be harmful for the quality of guanxi between the parties (Khan, Zolkiewski, & Murphy, 2016;Lee, Pae, & Wong, 2001;Yen, Barnes, & Wang, 2011). The findings of this study are consistent with the literature, and suggest that face, favor and guanxi are all interrelated.…”