The Measurement of Consumers’ Purchase Intention in E-commerce by Electronic Service Quality: Mediation Test of E-satisfaction and E-trust
Hadi Kusuma Sunyoto,
Clara Angelia Gunawan,
Parthasarathi Shrinithy
Abstract:As a result of the constantly changing digital environment, people change in terms of running a business or purchasing products. Customers can grab what they want easily because online transactions reduce or remove the distance barrier, making them more comfortable purchasing the products online. This study investigates several factors that affect customers’ intention to purchase: E-service quality as the main factor, e-satisfaction and e-trust. This research employs a quantitative descriptive approach by surv… Show more
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