The Measurement of Advertising Involvement

Krugman, Herbert E.

doi:10.1086/267457

Cited by 328 publications

(148 citation statements)

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“…Based on existing definitions (Krugman 1966;Mittal, 1995;Zaichkowsky, 1985) involvement refers to the perceived importance or relevance of a person to an object/stimulus, which is based on the person's personal needs, values, and interests. The object can be a product, an advertisement or a purchase situation.…”

Section: Involvement Wine and Wine Tourismmentioning

confidence: 99%

Segmenting Wine Tourists on the Basis of Involvement with Wine

Nella¹,

Christou²

2014

Journal of Travel & Tourism Marketing

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ABSTRACT. As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice. A multinational sample of 517 winery visitors is divided into three groups of low, medium, and high involvement levels; similarities and differences are examined. Results confirm that it is meaningful to segment winery visitors on the basis of their involvement with wine, as important differences can be identified in terms of visitation motives and patterns, demographic characteristics, relationship with wine, previsit attitudes towards the winery, evaluation of the winery experience, post-visit attitudes, and future behavioral intentions. Management and marketing implications are discussed.

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Section: Involvement Wine and Wine Tourismmentioning

confidence: 99%

Segmenting Wine Tourists on the Basis of Involvement with Wine

Nella¹,

Christou²

2014

Journal of Travel & Tourism Marketing

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“…Implication for sport tourism Although the term 'implication' has been used to designate very different phenomena (Krugman 1966;Wright 1973;Petty & Cacioppo 1981), Strazzieri (1994)) considers the following definition to be generally acceptable. 'Implication is an unobservable state of motivation, excitement or interest, created by an object or a specific situation.…”

Section: Variables Related To Self-worthmentioning

confidence: 99%

Sport tourism consumer experiences: a comprehensive model

Bouchet

Lebrun

Auvergne

2004

Journal of Sport & Tourism

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The interest in physical activity and vacations has created a growth in the tourism industry and has greatly modified strategies within the industry. Sport tourism is expanding and many forms of consumption exist within this area. The object of this study is to propose a new framework for analysing sport tourism consumption. This framework illustrates that consumer choices depend upon vacation destinations and sport services offered in relation to the experiences that vacationers are seeking. The originality of this analysis is that it integrates spatial and social dimensions stemming from environmental psychology, ethnology and sociology.

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“…To the extent of the existence, the consumers act deliberately to minimize risks and maximize the benefits gained from the purchase and consumption (ENGEL et al, 1994). Krugman (1967) described involvement as a combination of needs, values, interests, and situational variables. Guthrie and Kim (2008) in Rothschild (1984) defines involvement as a state of interest, motivation, or arousal.…”

Section: Consumer Involvementmentioning

confidence: 99%

Consumer involvement in oral nutritional supplements purchasing behavior

Fitriyani¹,

Yuliati²,

Simanjuntak³

2017

Ind. Jour. Manag. & Prod.

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The research objective are to investigated the factors (motivation and stimulus factor) influencing consumer involvement and the causality between consumer involvement with the product knowledge as well as purchasing behavior and formulate appropriate marketing strategies for the Oral Nutritional Supplements (ONS). The research is carried out using online survey method. The data is obtained using 417 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P)http://www. ijmp.jor.br v. 8, n. 2, April -June 2017 ISSN: 2236 The results show that motivation and stimulus factor had significant affects on consumer involvement, consumer involvement had significant influence to product knowledge as well as ONS purchasing behavior, however product knowledge did not have significant affects on purchasing behavior.

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The Measurement of Advertising Involvement

Cited by 328 publications

References 0 publications

Segmenting Wine Tourists on the Basis of Involvement with Wine

Segmenting Wine Tourists on the Basis of Involvement with Wine

Sport tourism consumer experiences: a comprehensive model

Consumer involvement in oral nutritional supplements purchasing behavior

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