Academia -Industry LinkageManagement education cannot be the exclusive monopoly of traditional academy because there has to be a match between what the workplace needs and what the business schools are producing. The process of learning, unlearning, and relearning is a painful, costly and timeconsuming exercise.Business school-company alliances for theoretical inputs and practical experience are gaining popularity. For example, the Faculty of Business Administration and the School of Postgraduate Management Studies of the National University of Singapore (NUS) have received a boost from the local business community with the setting up of new Faculty Fellowship Scheme. Launched on 2 March 1992 -11 prominent chief executive officers have been invited to pioneer the scheme. The fellowship is a honorary appointment for a period of three years and is renewable. The primary role of the faculty fellows