In 2007 the Indian government deployed police and soldiers in Bodhgaya to oversee the demolition of a number of long-standing businesses and homes. These actions were pursued as part of the "Master Plan," a sweeping, fifty-year government-led development plan for Bodhgaya, place of Buddha's enlightenment in the north Indian state of Bihar, designed to manage Bodhgaya's increasing global significance as a pilgrimage and tourism destination while negotiating an array of competing interests. In this article I argue that understanding the Master Plan requires an attention to how such place-making takes shape with and against the Indian state, neoliberal policies, the ongoing emergence of a contemporary global Buddhist sacred geography, and the diverse, multifaceted desires of Bodhgaya residents.