The Material World, Moderation And Methodism in Eighteenth-Century Wales

White, Eryn Mant

doi:10.16922/whr.23.3.2

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“…Attempts to influence shoppers to consider wider issues than simply price, quality or convenience when deciding where to make purchases can be traced back to at least the eighteenth century. For example, in the early 1740s, the short-lived Methodist newspaper The Christian's Amusement informed its readers of those shopkeepers and craftsmen whom they could safely patronize because they were sympathetic to the Wesleyan cause (White, 2007). In a more overtly political fashion, the Northern Female Political Union at the time of Chartist agitation in the 1830s encouraged the "women of England" to expend "their money only with the people or shopkeepers friendly to the cause of freedom, justice, Universal Suffrage, etc."…”

Section: Introductionmentioning

confidence: 99%

Ethical shopping in late Victorian and Edwardian Britain

Mitchell

2015

Journal of Historical Research in Marketing

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Purpose – The purpose of this paper is to demonstrate the significance and limitations of ethical shopping in Britain in the period between the 1880s and 1914 and, in particular, the use of white lists as a means of encouraging consumers only to buy goods produced in satisfactory working conditions. Design/methodology/approach – A brief survey of earlier examples of ethical shopping provides the context for a discussion of the published prospectus of the “Consumers” League’. Unpublished records of the Christian Social Union (CSU), supplemented by newspaper reports, are used to examine the rationale for white lists, their creation and effectiveness. Findings – The paper demonstrates that, contrary to what has generally been thought, consumers’ leagues originated in Britain not the USA. The CSU was not ineffective but provided an ethical and religious rationale for consumer activism. It was also responsible for the creation of white lists in several towns and cities in Britain and promoted the concept of preferential buying. CSU activity helped shape public opinion, but sustained improvements to working conditions also required effective trade unions and government intervention. Research limitations/implications – Relatively few CSU branch records survive and this precludes a comprehensive survey of its role in ethical shopping. Originality/value – The British consumer movement in this period has been little studied and often dismissed. By making use of archives, particularly CSU branch records, that have generally been ignored, the paper demonstrates that ethical shopping mattered and deserves more attention. It also highlights the importance of setting this in a wider context, particularly trade unionism and co-operation.

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Section: Introductionmentioning

confidence: 99%

Ethical shopping in late Victorian and Edwardian Britain

Mitchell

2015

Journal of Historical Research in Marketing

View full text Add to dashboard Cite

show abstract

The Material World, Moderation And Methodism in Eighteenth-Century Wales

Cited by 1 publication

References 0 publications

Ethical shopping in late Victorian and Edwardian Britain

Ethical shopping in late Victorian and Edwardian Britain

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