2016
DOI: 10.22329/celt.v9i0.4434
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The Marketing of Canadian University Rankings: A Misadventure Now 24 Years Old

Abstract: Based on analyses of Maclean’s ranking data pertaining to Canadian universities published over the last 24 years, we present a summary of statistical findings of annual ranking exercises, as well as discussion about their current status and the effects upon student welfare. Some illustrative tables are also presented. Using correlational and cluster analyses, for each year, we have found largely nonsignificant, inconsistent, and uninterpretable relations between rank standings of universities and Maclean’s mai… Show more

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Cited by 3 publications
(9 citation statements)
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“…To begin, the correlation between index rank and final rank was significant for most indices (excluding each of student/faculty ratio, long-term study abroad, active learning, and career goals); this is somewhat improved from the typical statistics among Canadian data where approximately 30-40% of indices are correlated with final rank (cf. Cramer et al, 2016). It is worth noting as well that none of the correlations in the Japanese data were negative, a reassuring outcome with regard to validity and meaningfulness of these data.…”
Section: Discussionmentioning
confidence: 60%
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“…To begin, the correlation between index rank and final rank was significant for most indices (excluding each of student/faculty ratio, long-term study abroad, active learning, and career goals); this is somewhat improved from the typical statistics among Canadian data where approximately 30-40% of indices are correlated with final rank (cf. Cramer et al, 2016). It is worth noting as well that none of the correlations in the Japanese data were negative, a reassuring outcome with regard to validity and meaningfulness of these data.…”
Section: Discussionmentioning
confidence: 60%
“…Using a significance level () of .05, we present a Spearman rho (rank) correlation table of all variables (Table 1 also includes means, standard deviations, and both skewness and kurtosis statistics). Modelled after past research (Cramer et al, 2016), we divided the main nonparametric (rank) analysis into three branches: (1) an assessment of the correlation between each index rank and the final rank, (2) a comparison for each index by lower-versus higher-ranking schools, and (3) a cluster analysis to group like-profiled schools into a family or cluster of constituent members who share similar index scores.…”
Section: Resultsmentioning
confidence: 99%
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“…As with any ranking system, there are criticisms (Olcay & Bulu, 2017); however, we felt that the benefits of having a specific list of ranked nursing faculties or schools was valuable for this project. The Maclean's list of rankings was considered; however, methodological issues in that ranking system have been identified by academics (Cramer et al, 2016). The Times Higher Education list was also considered; however, that ranking does not allow for a search specific to nursing.…”
Section: Methodsmentioning
confidence: 99%