Abstract:Purpose-The objective of this scientific research is to investigate into the topic of territorial and tourism marketing events, in consideration of their ability to generate increases in flows of tourism, image improvement, as well as the increase in fame of the destinations. In this specific case, the study, just like the analysis of academic literature on the topic of event marketing, of the "Triple Bottom Line" (TBL) model and of the results that have emerged from the "Gli Archi Village" study case, concent… Show more
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