The Market-Oriented And Integrative Management Model For Successful Internationalisation Of Vocational Education And Training Services

Abstract

Export of VET services has become the rapidly growing business field within the service sector. Austria and Germany traditionally run the vocational education and training (VET) by the so-called Dual Apprenticeship System, the public-private co-management of employers and public vocational schools. Both countries promote VET internationalisation, and VET service providers seek for respective management strategies. This paper contributes to the question How do VET providers successfully internationalise?As finding the paper presents the market-oriented and integrative management model for VET internationalisation into emerging markets. The explorative study applied the market-oriented innovation management research method that was chosen to highlight the paradigm shift in VET internationalisation towards market-orientation. Moreover, the method strongly involves the users view what is is in compliance with latest value creation and value co-creation theories in service management.

Conceptualizing Technical and Vocational Education and Training as a Service Through Service-Dominant Logic

“…Beckman and Khare (2018) applied S-D logic to online business education and demonstrated a link between service systems and online business education. Such studies (e.g., Mewaldt, 2014; Rahayu, 2018; Ritzen et al, 2015) demonstrate the benefits of studying TVET as a service to develop and provide high-quality educational services. Nevertheless, existing studies are sporadic, and it is worth systematically investigating the theoretical and practical integration of these special education sectors and services.…”

“…Similarly, studies on technical and vocational education and training (TVET) from the perspective of service science are emerging. For instance, pioneering research in this direction by Mewaldt (2014) proposed an integrative management model for marketizing and internationalizing TVET services. Ritzen et al (2015) presented a hybrid vocational curriculum development approach by collaborating with the labor market, in which students acted as co-designers in developing curricula.…”

Mapping Research on European VET Policy With a Systematic Literature Review Method: A Pilot Study

“…In recent decades, VET policy and governance have attracted growing interest in international and comparative studies, such as country case studies or cross-national comparisons. Some studies have addressed the internationalization of VET (Smith & Smith, 1999;Tran, 2013), whereas others have examined the international transfer of VET (Euler, 2013;Mewaldt, 2014). Further, some studies have focused on VET in Europe in general (e.g., with country reports provided by the Cedefop), with many of these addressing VET policy in relation to the Lisbon strategy (Ante, 2016;Walkenhorst, 2005).…”

The New Routine of Training College Students under the Framework of Medical Equipment Vocational Education Group

“…In recent years, China's vocational education has developed rapidly, and the construction of the system has been steadily promoted [1][2][3]. A large number of middle and senior skilled personnel have been trained, which has made important contributions to improve the quality of workers, promote economic and social development and the employment.…”