The market for information and consultants in Idaho agriculture

Editor Preferences for the Use of Scientific Information in Livestock Publications

“…Needs identified by large-scale family farmers included information about marketing and production technology, weather, business management, and public policy (Brown & Collins, 1978). Idaho dairy farmers were equally aware of their needs, reporting they sought outside advice about animal health products, disease prevention and vaccination, genetics and reproduction, and herd nutrition (Foltz, Lanclos, Guenthner, Makus, & Sanchez, 1996). Idaho dairy farmers also recognized a lack of available information about nutrition and mastitis control (Foltz et al).…”

“…However, Idaho dairy and potato farmers preferred receiving managerial information via newsletters (Foltz et al, 1996), compared to the decreased use of newsletters noted by Suvedi et al Idaho farmers also relied on articles in farm and ranch magazines, but rated newspaper feature stories, news articles, and individual consultation equally as sources of information (Foltz et al).…”

“…Producers' preferences for print media were well documented in the study of Michigan farmers, who indicated radio and television were less important than print or personal sources in and 1999(Suvedi et al, 1999 and in other studies (Harris Interactive, 2005;Foltz et al, 1996). Many conclusions may be drawn about preferences for print media in agriculture, but differences seem to be based on producers' perceptions of credibility, timeliness, and objectivity of the different types of mass media (Harris Interactive, 2005;Lovejoy & Napier, 1986;Wright, 1976).…”

“…Agricultural audiences have long acknowledged magazines as important sources of information, particularly related to management, production practices, and policy (Batte et al, 1990;Brashear et al, 2000;Brown & Collins, 1978;Foltz et al, 1996;Ford & Babb, 1989;Jones et al, 1979;Harris Interactive, 2005;Murphy, 1960;Ortmann et al, 1993;Schnitkey et al, 1992). In addition, Oklahoma farmers used and preferred farm and ranch magazines as their primary sources for health and safety information originating from university sources, although magazines were not a widely used medium for information dissemination (Oskam, 1995).…”

The Influence of Information Sources on Inter- and Intra-Firm Diffusion: Evidence from UK Farming

“…The literature has treated the choice of information by farmers (Foltz et al, 1996;Gloy et al, 2000;Wolf et al, 2001), the role of information in initial adoption (Garcia-Jimenez et al 2011;Lapple and Van Rensberg, 2011;Wozniak, 1993), and determinants of sequential adoption (Aldana et al, 2011;Khanna, 2001). Yaron et al (1992) look at how extension services affect an index including thoroughness of adoption of five farming technologies.…”