The Market for Identities: Secularism, Islamism, Commodities

Navaro-Yashin, Yael

doi:10.5040/9780755611881.ch-010

Cited by 42 publications

(34 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Realizing that fashion-oriented covered women constituted a lucrative market, firms recruited designers, introduced stylistic innovations, participated in international fairs, and adopted fashion marketing tools (Sandıkcı and Ger 2007). The first tesettür fashion show was organized in 1992 by a leading company, Tekbir, which publicly announces its desire to blend Islamic aspirations with global capitalist ambitions (Navaro-Yashin 2002). As other tesettür firms followed Tekbir, fashion shows and advertisements highlighting the "beauty of covering" became commonplace.…”

Section: Performing the Deviant: Routinization Of Tesettürmentioning

confidence: 99%

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Sandıkçı¹,

Ger²

2009

Journal of Consumer Research

432

373

View full text Add to dashboard Cite

Although stigma is prevalent in everyday life, consumer researchers' interest on the topic remains scant and focuses mostly on stigma management. We move beyond individual coping strategies and examine the processes of stigmatization and destigmatization. Through an ethnographic study of fashion consumption practices of urban Turkish covered women, we explore how veiling, a deviant practice stigmatized in the secular and urban mind-set, first became an attractive choice for some middle-class women and then transformed into a fashionable and ordinary clothing practice for many. We map out the global multi-actored work that underlies the emergence of veiling as an attractive choice and explicate its gradual routinization and destigmatization. We discuss the findings in terms of their implications for understandings of choice and free will, the formative role of fashion in the evolution of a new habitus and social class, and the relationship between the market and religion. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..

show abstract

Section: Performing the Deviant: Routinization Of Tesettürmentioning

confidence: 99%

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Sandıkçı¹,

Ger²

2009

Journal of Consumer Research

432

373

View full text Add to dashboard Cite

show abstract

“…In Turkey, the new veiling styles are paraded on the catwalks of fashion shows by western and westernized models. 28 Are these women Islamists or post-Islamists? What does this classification yield?…”

Section: Globalization Post-modernity and The Construction Of Muslimmentioning

confidence: 99%

Being Muslim: Islam, Islamism and Identity Politics

Ismail¹

2004

Gov. & oppos.

View full text Add to dashboard Cite

The paper explores the construction of both Muslim and Islamist identities and the ways in which they interact, converge and diverge. This exploration is set against the background of debates on the nature of Islamism and its positioning vis‐à‐vis modernity and post‐modernity. The paper argues that processes of modernity and post‐modernity may be at work in the production of Muslim identities, but highlights the need to examine how different dimensions of identity formation such as socio‐economic position, gender, age and lifestyle enter into the formation of Muslim selves. This is made necessary if we accept the premise of the sociality and historicity of religion.

show abstract

“…Some Muslims have condemned the idea of modest fashion as antithetical to Muslim values. These opponents perceive modest fashion as frivolous and argue that such fashion is actually immodest; they take the view that the commercialization of fashion and similar practices encourages sinful behaviors such as extravagance and wastefulness, which undermine the moderation and balance taught by Islam (Lewis 2015;Navaro-Yashin 2002). In some instances, the commercialization of modesty is also regarded as detrimental for Muslim women because it promotes enslavement to western ideology and standards of beauty (Tepe 2011).…”

Section: Modest Fashion and Semi-globalizationmentioning

confidence: 99%

How Firms Fail at D&I

Leri¹

2020

jba

View full text Add to dashboard Cite

This paper analyzes the impact that inclusive marketing practices might have on society using modest fashion as a case study. The study employs an ethnographic approach to discourse analysis and explores the impact of modest fashion in reshaping the boundaries of exclusion and belonging in the United States. Throughout the paper the author argues that as firms try to become more inclusive in the marketplace, they inadvertently perpetuated hegemonic and micro-hegemonic systems of belonging wherein non-threatening forms of otherness are assimilated into a safe "new normal" and liminal identities are further marginalized.

show abstract

The Market for Identities: Secularism, Islamism, Commodities

Cited by 42 publications

References 0 publications

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Veiling in Style: How Does a Stigmatized Practice Become Fashionable?

Being Muslim: Islam, Islamism and Identity Politics

How Firms Fail at D&I

Contact Info

Product

Resources

About