The Manager's Guide to Competitive Marketing Strategies

Paley, Norton

doi:10.4324/9780203736463

Cited by 7 publications

(9 citation statements)

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“…The findings compare with those by D'Attoma and Ieva (2020) who found out that the innovation strategy is about getting new markets for the company's products, and expanding the current market in order to enhance competitiveness. The study also concurs with the findings by Paley (2021) who established that through marketing innovation, companies expound and establish more market and their potential in meeting the market needs, thus strengthening their competitiveness. The findings are also in concurrence with the Porter's 5 Forces Model that expounds on how organizations can be steadfast in utilizing market innovation to enhance their competitiveness through expanding their market and enhancing market innovation in order to block other newt entrants, minimize threat of substitutes and utilize the power of buyers to choose their products.…”

Section: Marketing Innovationsupporting

confidence: 90%

“…Much emphasis has been placed on building innovative organizations and the management of the innovation process, as essential elements of organizational survival (Anwar & Shah, 2021). Competition may be attributed to business innovations, advancement in technology and the changing demand of customers (Paley, 2021). Through these aspects, the company stands a chance to provide more unique and customer-centered products and services thus being more competitive.…”

Section: Introductionmentioning

confidence: 99%

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Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya

Kisuya

Kihara²,

Macheru³

2023

JBSM

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Purpose: The main focus of the study was to establish effect of innovation strategies on competitive advantage of insurance firms in Kenya. The study was anchored on McKinsey 7S Framework, Transaction Cost Innovation Theory, Porter’s 5 Forces Model and Dynamic Capabilities theory, and it sought to establish the effect of product innovation strategy, process innovation strategy and marketing innovation strategy on competitive advantage of insurance firms in Kenya. In addition, the moderating effect of regulatory environment on the relationship between innovation strategy and competitive advantage of insurance firms in Kenya was tested given the importance of the regulator. Methodology: The study used a cross sectional survey design where all the 55 insurance firms operating in Kenya and were targeted. Through purposive sampling, the study targeted employees in management positions, either from administration, sales and marketing, strategic division or Finance department. Both primary and secondary data was used to achieve the study objectives where they were used to establish trends, descriptive and inferential statistics. Specifically, correlation and regression analysis were conducted to test empirically the relationship between the study variables. The study results were presented in form of Tables and Figures. Findings: The findings revealed that product innovation strategy had a significant and positive influence on the competitive advantage of insurance industry in Kenya. Process innovation was also found to positively and significantly contribute to the competitive advantage of insurance industry in Kenya. The findings further revealed that marketing innovation was essential in enhancing the competitive advantage of insurance industry in Kenya. Regulatory framework was found to significantly moderate the relationship between innovation strategies and competitive advantage of insurance industry in Kenya. The study concluded that innovation strategies (product innovation, process innovation and marketing innovation) are essential in determining the competitive advantage of insurance industry in Kenya. Unique Contributions to theory, practice and policy: It is therefore recommended that the management of the insurance companies ought to uphold innovation strategy through marketing innovation, product innovation and process innovation so as to stimulate the competitive advantage of their respective insurance companies. The regulatory body, IRA, ought to set a clear framework on policies and regulations that govern insurance innovations so as to set a level ground for the companies to embrace innovation and enhance their competitive advantage.

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Section: Marketing Innovationsupporting

confidence: 90%

Section: Introductionmentioning

confidence: 99%

Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya

Kisuya

Kihara²,

Macheru³

2023

JBSM

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“…Finally, the application of green human resources management has a significant impact on enhancing the competitive advantages of the organization in Jordanian government institutions. Paley (2021) argued that the organization can achieve its competitive advantage through the implementation of strategies that create value in cost reduction areas compared with the cost of its competitors while maintaining quality.…”

Section: Discussionmentioning

confidence: 99%

“…The ability of an organization to carry out its work in a way that is difficult for competitors to duplicate has been referred to as competitive advantage, Paley (2021) argued that the organization can achieve its competitive advantage through the implementation of strategies that value creates in cost reduction areas compared with the cost of its competitors with maintaining the quality, in addition, to distinguish from others through superior customer response, superior efficiency, superior creativity, superior quality, and superior human resources. Kryscynski et al (2021) defined competitive advantage as the ability of a firm to provide customers with values and benefits that are superior to and different from those provided by competitors, the desire and demand of customers confirm its distinction and difference from competitors, as the company achieves them more benefits and values than other competitors, which can be achieved by the organization's human resource management efforts as management of human resource constitute the driving power for renovations and changes in the institutions.…”

Section: Green Human Resources Management and The Competitive Advantagesmentioning

confidence: 99%

The impact of implementing green human resources management in government institutions in the Jordanian Ministry of Justice

Rawash¹,

Aloqaily²

2022

Int. j. adv. appl. sci.

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This paper aims to study the impact of implementing green human resources management (GHRM) in government institutions in the Jordanian Ministry of Justice. The population of this paper is all the Jordanian government institutions and the sample is the Jordanian Ministry of Justice, the questionnaire was designed with four aspects to collect the data related to environmental sustainability, organization performance, recruitment, and competitive advantages for the year 2021 and distributed to 75 employees of Jordanian Ministry of Justice. The paper has one independent variable that represents the GHRM and four dependent variables and they are environmental sustainability, performance, recruitment of human resources, and competitive advantages, to measure the data collected SPSS packages such as descriptive statistical analysis, Cronbach Alpha, the normal distribution and One-sample T-test were used. The researcher concluded that the implementation of green human resources management has a positive effect on environmental sustainability by performing green practices, improving performance by reducing cost while maintaining the quality of performed services, recruiting human resources by increasing employee satisfaction and competitive advantages by the good reputation of Jordanian government institutions. The researcher recommends the need to strengthen awareness among employees through guidance programs about the importance of implementation of this relatively modern type of management in Jordanian government institutions.

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“…Day-to-day management needs to make strategies and decisions based on the results of situation analyses. For example, if the situation analysis indicates that the market is highly competitive, day-to-day management may need to adjust pricing strategies or marketing campaigns to cope with competitive pressures (Paley, 2021). At the same time, the execution and results of day-to-day management are fed back into the situation analysis to validate or adjust the analysis of the external environment.…”

Section: Correlation Between Variablesmentioning

confidence: 99%

Building Sustained and Robust Business Performance: From Situation Analysis, Day-to-Day Management and Risk Prevention and Control

WU,

DOBREA

2024

Proceedings of the International Management Conference

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In the face of an ever-changing global business environment, traditional crisis management strategies are no longer sufficient to guarantee the development of sustainable and stable business performance. This study examines the synergies between situation analysis, day-to-day management and risk prevention and control, and assesses their combined impact on corporate performance by analysing Deutsche Börse Group's operating data from 2008 to 2022. The study finds that through the combination of situation analysis and daily management, the enterprise can more accurately capture market movements and effectively adjust management strategies to optimise resource allocation and enhance decision-making quality. Meanwhile, the integration of risk prevention and control strategies into daily management not only enhances the firm's ability to cope with external uncertainties, but also significantly improves operational agility and robustness. The trinity management framework proposed in this paper not only helps enterprises to transcend the limitations of traditional crisis management, but also provides new perspectives and strategies for maintaining competitiveness in a changing market.

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The Manager's Guide to Competitive Marketing Strategies

Cited by 7 publications

References 0 publications

Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya

Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya

The impact of implementing green human resources management in government institutions in the Jordanian Ministry of Justice

Building Sustained and Robust Business Performance: From Situation Analysis, Day-to-Day Management and Risk Prevention and Control

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