The Management of Inter-Ethnic Relations in Germany and the United States: The Experience of the Theoretical Comprehension

Бедрик, Андрей Владимирович; Chernobrovkin, Igor Pavlovich; Degtyarev, Alexander Konstantinovich; Serikov, Anton Vladimirovich; Vyalykh, Nikita A.

doi:10.5901/mjss.2015.v6n4s4p87

Cited by 2 publications

(2 citation statements)

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“…In contrast, Germany is considerably more ethnically homogenous, with 75.40% of its population having origins in Germany (StBA 2021). Due to this and Germany's long-standing active role within the process of European integration, the ethnic identity of the German majority is less pronounced (Bedrik et al 2015). In the next sections, we describe the two studies and explain how the endorsers' ethnic/religious affiliation was manipulated in each country such that confounding effects were minimized.…”

Section: The Experimental Context Of This Research: Germany and Israelmentioning

confidence: 99%

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

Rößner

Gvili

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2021

Journal of Advertising

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With global geopolitical changes, marketers have increasingly employed advertisements featuring ethnic and religious minority endorsers. Researchers have examined the effects of this practice, where endorsers' ethnicity and religious associations are interlinked. The present research disentangles the potential effects of these two factors and tests their underlying mechanism. Study 1 (N ¼ 336) shows that the endorser's belongingness to a religious minority group negatively affects attitudinal and behavioral consumer responses. Furthermore, the results indicate that sociomoral disgust mediates the effects of religion on consumer responses. Study 2 (N ¼ 306) supports a moderated mediation model where religious and ethnic identity moderates the indirect effect of ads featuring a religious minority endorser. Additionally, weaker effects for consumers' ethnic identity moderating the indirect effect of ads featuring ethnic minority endorsers were found. The results indicate a strong category dominance of religion for the evaluation of ethnic and religious minority endorsers. The findings theoretically contribute to our understanding of the diverse effects of featuring religious and ethnic minority endorsers in advertisements. Theoretical and managerial implications are discussed.

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Section: The Experimental Context Of This Research: Germany and Israelmentioning

confidence: 99%

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

Rößner

Gvili

Eisend

2021

Journal of Advertising

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“…Being ideology driven, it suggests that the answers have already been found... Axiological policy discredits the political subjectivity of the actors, be it individuals, large groups or the state as a whole" (Cieciuch et al, 2015). Axiological policy is contrasted with the policy of a dialog which emphasizes pluralism of political activities (Bedrik et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Priorities of Value Policy in Race and Ethnic Relations in the USA

Volkov¹,

Degtyarev²,

Денисова³

et al. 2016

American Journal of Applied Sciences

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Conceptual interpretation of research practices undertaken in this study enabled the authors to identify the specific role of value policy as an efficiency factor of state management in improving race and ethnic relations in the United States. In this regard, the article aims to determine the priorities of value policy, considering the major trends of race relations development in the United States. The methodological basis for the research was formed by a sociological survey representing the formation of the system of core values in contemporary multicultural American society. Using the method of cluster analysis, the authors formed the matrix of social values differentiation according to their impact on race relations. The authors identified two types of values: Incentive values that facilitate improvement of race and ethnic relations and disincentive values which aggravate interracial conflicts. The authors defined and provided rationale for "high", "medium" and "low" influence levels of incentive values on race relations in contemporary American society. The article explains the necessity of subordinated development of disincentive values in contrast to incentive values in value policy related to race relations. Influence levels of incentive values were used to determine the priorities in modern value policy being a factor of social and economic security of the multicultural American society. The findings were processed into conceptual provisions, so that this concept can be used in managing race ethnic relations at the federal level.

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The Management of Inter-Ethnic Relations in Germany and the United States: The Experience of the Theoretical Comprehension

Cited by 2 publications

References 1 publication

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany

Priorities of Value Policy in Race and Ethnic Relations in the USA

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