“…Taking this into consideration, we found that there are 11 project management approaches in global business development that are applied in the context of cultural diversity and are oriented towards maximize cultural differences within the team. They are the following: cultural awareness assessment (Jones et al, 2020;Shepherd et al, 2019;Tian, 2020), customized communication (Baptista, 2022;Cizmaș et al, 2020;Mwamba & Malik, 2022), cultural liaison (Cripe & Burleigh, 2022;Tian, 2020), adaptive leadership styles (Anwer et al, 2022;Burkiewicz & Knap-Stefaniuk, 2022), inclusive decision-making (Stahl & Maznevski, 2021), cross-cultural training (Baptista, 2022;Jones et al, 2020;Tian, 2020), team building (Gabelica & Popov, 2020), use of feedback (Baptista, 2022;Ponomareva et al, 2022), conflict resolution (Mwamba & Malik, 2022;Nawaz et al, 2022), recognizing cultural differences (Anwer et al, 2022;Tian, 2020), implementation of diverse projects (Baptista, 2022;Tian, 2020). Table 2 analyzes the project management approaches for global business development in the context of cultural diversity.…”