2004
DOI: 10.1057/palgrave.dbm.3240221
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The loyalty of football fans — We'll support you evermore?

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Cited by 101 publications
(95 citation statements)
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“…In fact, Chen (2004) suggested that behavioural dimension of loyalty (e.g., repeated participation) to be represented through program members' desire to participate in all program functions. In the context of sport fan's club, several scholars have suggested that most of the benefi ts that card members sought and identifi ed with are the most infl uential factors in members becoming loyal to a particular team (Iwasaki & Havitz 2004;Tapp 2004). The commitment of these members is refl ected in their attendance and participation in club activities .…”
Section: Program Loyalty and Store Loyaltymentioning
confidence: 99%
“…In fact, Chen (2004) suggested that behavioural dimension of loyalty (e.g., repeated participation) to be represented through program members' desire to participate in all program functions. In the context of sport fan's club, several scholars have suggested that most of the benefi ts that card members sought and identifi ed with are the most infl uential factors in members becoming loyal to a particular team (Iwasaki & Havitz 2004;Tapp 2004). The commitment of these members is refl ected in their attendance and participation in club activities .…”
Section: Program Loyalty and Store Loyaltymentioning
confidence: 99%
“…Llama la atención igualmente la peculiaridad en torno a los aficionados que seguirían a estos clubes, ya que son un tipo de consumidores del espectáculo deportivo, los cuales no abandonan a su equipo bajo ninguna circunstancia (Gray & Wert-Gray, 2012;Tapp, 2003), siendo esto una base fundamental para la política de gestión de los clubes (Giulianotti, 1999;Henry & Lee, 2004). Igualmente, será un atributo distintivo sobre la gestión la circunstancia de que el sistema de competición existente en la Liga es de carácter abierto, permitiendo ascensos y descensos de categoría frente a otro tipo de competiciones de carácter cerrado, más propias de Estados Unidos (Hoehn & Szymanski, 1999).…”
Section: Introductionunclassified
“…Para além da identificação dos fatores condicionantes da ida ao espetáculo desportivo, é fundamental também verificar o impacto das restrições nos comportamentos futuros dos espectadores para se compreender a lealdade ao clube. O contexto de lealdade no desporto é único devido aos processos psicológicos inerentes ao consumo desportivo, aos atributos e benefícios percebidos pelos consumidores e ao envolvimento e à identificação com as equipes desportivas (BEE;HAVITZ, 2010;TAPP, 2004;NEALE;FUNK, 2006). Estes comportamentos de lealdade podem-se descrever como o ato de assistir a mais jogos no estádio, recomendar a assistência a amigos ou familiares ou adquirir merchandising do clube (MAHONEY; MADRIGAL; HOWARD, 2000).…”
Section: Introdução Segundounclassified