The Lord of the Rings

Jackson, Peter; Mathijs, Ernest

doi:10.5040/9781838710545.0063

Cited by 8 publications

(10 citation statements)

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“…The disruptive effect of monsters or related aspects of the abnormal-in horror or other genres-contrasts with instances of unusual creatures that superficially resemble monsters but are in some sense expected within the fictional world. For example, Sauron in The Lord of the Rings trilogy (Jackson, 2001(Jackson, , 2002(Jackson, , 2003 is an existential threat to the peoples and social order of Middle Earth. To this extent, Sauron is a "monstrous" figure.…”

Section: Monstrous Disruption and Disruptive Monstersmentioning

confidence: 99%

Horror Films and Grief

Millar

Lee

2021

Emotion Review

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Many of the most popular and critically acclaimed horror films feature grief as a central theme. This article argues that horror films are especially suited to portraying and communicating the phenomenology of grief. We explore two overlapping claims. First, horror is well suited to represent the experience of grief, in particular because the disruptive effects of horror “monsters” on protagonists mirror the core experience of disruption that accompanies bereavement. Second, horror offers ways in which the experience of grief can be contained and regulated and, in doing so, may offer psychological benefits for the bereaved. While our focus will be squarely on film, much of what we say applies to other media.

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Section: Monstrous Disruption and Disruptive Monstersmentioning

confidence: 99%

Horror Films and Grief

Millar

Lee

2021

Emotion Review

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“…This sort of critical interrogation allows us to better appreciate the role of rhetoric in our classed cultural processes of sorting things out. 2 I choose this language deliberately, given that "Sorting Things Out" is the title of Bowker's and Star's (1999) Chapter 1: Imagining Meat-Eating Vegans "Looks like meat's back on the menu…" -Ugluk (as cited in Jackson, 2002) Meat Studies, Vegan Studies, and the Peripheral Discourses of Class and Plant-Based Meat Plant-based meat is a novel focus of critical inquiry, including in discourses of veganism and vegetarianism. Throughout the 2010s, a number of books, articles, and op-eds have propelled vegetarianism and veganism into the mainstream of North American culture and cuisine.…”

Section: Introductionmentioning

confidence: 99%

The Meaning of 'Meat': Boundary Objects in the Promotional Cultures of Plant-Based Meat

Phillips

2024

Preprint

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<p>This dissertation interrogates the use of boundary objects in the rhetorical framing strategies of plant-based meat companies. I address the framing, categorization, and boundary work of foods such as ‘vegan’, ’meat’, and ‘burger’ from a Bourdieuian, class-focused perspective. I use rhetorical framing analysis to critically engage with the Beyond Meat and Impossible Foods burger campaigns—including CEO interviews (with Patrick Brown and Ethan Brown), trade journal articles (Fortune and Business Insider), company websites (Beyond Meat, Impossible Foods, A&W, and Burger King), Twitter posts (@AWCanada and @BurgerKing), and consumer engagements on Twitter—between 2014-2018. This project contributes to the theoretical refinement of boundary objects by demonstrating how they can be used to rhetorically situate non-dominant social actors within the categorical boundaries of dominant groups. In this case, plant-based meat companies redefine ‘meat’ along chemical and nutritional lines in order to situate themselves and their products within the privileged socio-cultural category of meat. I also enhance the usefulness of rhetorical framing analysis as a method of studying communication by adding agenda-dismissal to the methodological repertoire of agenda-setting theory. I find that, while vegetarianism and veganism have historically constituted anti-consumerist subjectivities, Beyond Meat, Impossible Foods, and the rhetoric of plant-based meat serve to reinforce a dominant ideological frame of individuals-as-consumers by encouraging people to consume more ‘good’ food. From a class-based perspective, this rhetorical strategy places the consumerist logic of plant-based meats at odds with the conspicuous and distinguished consumption ideals of bourgeois veganism. Beyond Meat, Impossible Foods, and plant-based meat rhetorics thus perpetuate neoliberal hegemony by emphasizing a nutricentric framing of food products, which dismisses other relevant social, cultural, and economic elements of food. Finally, I use this project as an interjection into the larger field of cultural studies in order to identify and name an emerging sub-discipline of critical analysis: ‘meat studies’. Ultimately, I argue that the rhetoric of plant-based meat companies reinforce rather than challenge both meat’s privileged cultural status and the foundations upon which consumer capitalism exists.</p>

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“…We marvel at the unfairness of the world. In some ways, our fellowship class is actually a Fellowship, like the one in The Lord of the Rings . We are on a transformative journey together.…”

mentioning

confidence: 99%

Not on My Watch

Gupta

2019

JAMA Oncol

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The Lord of the Rings

Cited by 8 publications

References 0 publications

Horror Films and Grief

Horror Films and Grief

The Meaning of 'Meat': Boundary Objects in the Promotional Cultures of Plant-Based Meat

Not on My Watch

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