2009
DOI: 10.1145/1435417.1435431
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The long road to 64 bits

Abstract: Double, double toil and trouble ---Shakespeare, Macbeth , Act 4, Scene 1

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Cited by 5 publications
(1 citation statement)
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“…Corporate strategy often focuses on new product development and launch as the key to sustained sound financial performance (Klepper 1996;Shapiro 2006). Thinking as to how new product launches may cannibalize existing product offerings may change the strategy from an avoidance to an achievement goal (Ghemawat 1991;Mashey 2009). Intel, for example, launches new computer chips with the goal of cannibalizing their existing offerings before a competitor can (Golda and Philippi 2007;Mutschler 2008).…”
Section: Introductionmentioning
confidence: 99%
“…Corporate strategy often focuses on new product development and launch as the key to sustained sound financial performance (Klepper 1996;Shapiro 2006). Thinking as to how new product launches may cannibalize existing product offerings may change the strategy from an avoidance to an achievement goal (Ghemawat 1991;Mashey 2009). Intel, for example, launches new computer chips with the goal of cannibalizing their existing offerings before a competitor can (Golda and Philippi 2007;Mutschler 2008).…”
Section: Introductionmentioning
confidence: 99%